-- On October 21, the 2025 "The Land of Blessings" Fuzhou-Hong Kong Cooperation Fair for Culture Tourism was successfully held in Hong Kong. The event saw participation of representatives from cultural and tourism authorities, cultural and tourism enterprises and institutions, chambers of commerce and associations, as well as media from both Fuzhou and Hong Kong. It focused on the in-depth integration and coordinated development in the cultural tourism sector, with in-depth discussions on topics such as the integration of cultural and tourism resources, market expansion, and co-branding, aiming to elevate the cultural tourism industries of both regions to a higher level of collaborative development.
Attending and delivering speeches at the event were Ling Min, Second-level Researcher from the Fuzhou Municipal Bureau of Culture and Tourism, Liu Haitian, Vice Chairperson of the Hong Kong Association of China Travel Organisers, and Gao Yuding, the Executive President of the Hong Kong Community of Fuzhou Associations. The event was hosted by Yang Jinsong, Director of the Fuqing Municipal Bureau of Culture, Sports and Tourism.
"Fuzhou is striving to become a city where buildings are readable, streets are walkable, memories are evocable, and which is livable, business-friendly, and tourist-friendly, raising the profile of the brand 'The Land of Blessings, Warm City of Banyans'." During the Fuzhou and Fuqing Premium Culture and Tourism Promotion Session, Yang Jinsong provided a comprehensive introduction to Fuzhou's rich historical and cultural heritage, captivating natural scenery, and unique culinary culture. This sparked enthusiastic participation from the audience in a cultural and tourism knowledge quiz, further deepening their understanding of Fuzhou through engaging interactions.
At the event, a signing ceremony was held between Hong Kong Feida Travel Co., Ltd. and Fujian Youth International Travel Service Co., Ltd. Both parties expressed their commitment to advancing hand in hand, achieving mutual benefits and win-win outcomes by integrating channel, customer, and product resources, thereby injecting strong momentum into the cultural and tourism economies of both regions.
The Fuzhou-Hong Kong Culture Tourism Exchange and Cooperation Salon was marked by a warm and harmonious atmosphere. Industry professionals and representatives of prominent personage freely expressed their views, engaging in lively discussions on topics such as jointly creating more attractive tourist routes, leveraging media to enhance cultural and tourism promotion, and improving the quality of tourism services. All participants agreed that Fuzhou and Hong Kong hold broad prospects for cooperation in culture and tourism, and that efforts should be made to further integrate high-quality tourism resources, design more distinctive tourist routes, intensify promotion efforts through platforms such as fellow townsmen associations, and develop a cultural and tourism industry that combines cultural richness with fashionable elements.
The jasmine and the bauhinia shine together, while the Min River and the Xiang River share in prosperity. Fuzhou's cultural and tourism sector welcomes friends from Hong Kong to visit and explore the city, personally appreciate its intangible cultural heritage, the beauty of its landscapes, and the warmth of its daily life, and embark on an unforgettable journey filled with blessings.
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