New mobile-friendly platform combines cash and in-kind donations in one seamless experience

Just in time for Giving Tuesday 2025, Bonterra, the leader in social impact technology, today announced the launch of The Giving Hub, a mobile-friendly donation experience, powered by Bonterra’s GiveGab solution and built on AWS with Amazon Business Donation Driver APIs. This platform will house multiple nonprofits on a single platform, providing a seamless, branded experience. Organizations can easily engage with donors who wish to contribute cash and purchase goods, allowing them to donate directly to participating nonprofits within minutes on one website.

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“Nonprofits are under tremendous pressure during the holidays, and donors increasingly expect giving to be simple, transparent, and meaningful,” said Ben Cohen, Chief Revenue Officer at Bonterra. “By combining resources, this partnership is removing long-standing barriers in the giving process and is unlocking new ways for donors to make an impact and gives nonprofits the tools they need to meet rising demand with confidence.”

This one-stop shop for fundraising gives donors the ability to discover organizations aligned with the causes they champion, whether it's a national nonprofit or a local nonprofit. The Giving Hub gives donors greater choice and flexibility, allowing them to make a meaningful impact by selecting from nonprofit wish lists or making cash donations, all in a single seamless interface.

For nonprofits, The Giving Hub integrates Amazon Business’s Donation Driver technology, enabling organizations to easily create custom wish lists, facilitate cash donations, acknowledge supporters, track in-kind contributions, and streamline fulfillment. These advanced capabilities work hand-in-hand with GiveGab’s intuitive Giving Day interface, offering nonprofits and donors a comprehensive and engaging way to give back.

The Giving Days experience will be highlighted at AWS re:Invent 2025, AWS’s biggest event of the year, meeting the demand for smarter, frictionless donation workflows across the social good sector.

“Our expanded partnership with Bonterra accelerates the development and deployment of advanced cloud-native solutions that harness AI and data insights, such as The Giving Hub, with greater community impact. These solutions are timely, and we look forward to continuously working with Bonterra to strengthen nonprofit and social good organizations worldwide,” said Rick Buettner, Managing Director of Global Nonprofits at AWS.

The partnership represents a significant advancement in nonprofit technology infrastructure, combining Bonterra's expertise in digital fundraising platforms with Amazon Business's solutions and AWS’s cloud infrastructure and capabilities. The solution addresses critical operational challenges faced by nonprofits in managing diverse donation types while maintaining optimal donor experience standards.

"San Antonio Pets Alive! is thrilled to partner with The Giving Hub, powered by Bonterra and Amazon, for this year's Giving Tuesday campaign. This groundbreaking platform is transforming the way we connect with our donors - especially those who give anonymously through Amazon. For the first time, we'll be able to thank these generous supporters personally and show them the incredible lifesaving impact their gifts make for our furry friends in need. The Giving Hub makes giving easier, smarter, and more meaningful, and we're honored to be among the first nonprofits to experience its launch and training firsthand,” said Marlene Perez, Development Manager at San Antonio Pets Alive!

This collaboration comes on the heels of Bonterra and AWS’s partnership in October 2025 to accelerate the development and deployment of advanced cloud-native solutions that harness AI and data insights. As Bonterra’s latest product offering, the Bonterra Que, is the first fully agentic AI platform powered by AWS and built for the social good sector of nonprofits, foundations, CSR teams, donors and volunteers in one intelligent ecosystem.

About Bonterra

Bonterra is the only solutions network built to connect nonprofits and funders across the social good ecosystem. Supporting more than 180,000 organizations and facilitating over $28 billion in annual giving, we help nonprofits, volunteers, funders, corporate partners, and public agencies turn data into action and amplify impact. With trusted platforms, ethical AI, and advanced innovation at our core, Bonterra is powering the next era of good.

About AWS

Amazon Web Services (AWS) is guided by customer obsession, pace of innovation, commitment to operational excellence, and long-term thinking. By democratizing technology for nearly two decades and making cloud computing and generative AI accessible to organizations of every size and industry, AWS has built one of the fastest-growing enterprise technology businesses in history. Millions of customers trust AWS to accelerate innovation, transform their businesses, and shape the future. With the most comprehensive AI capabilities and global infrastructure footprint, AWS empowers builders to turn big ideas into reality. Learn more at aws.amazon.com and follow @AWSNewsroom.

About Amazon Business

Since launching in the U.S. in 2015, Amazon Business has empowered businesses of all sizes through unmatched selection, deep discounts, and smart capabilities. Procurement and business leaders benefit from convenient shipping options on hundreds of millions of supplies across multiple categories along with business-tailored features including a curated site experience, Business Prime, business-only pricing and selection, single- or multi-user business accounts, and dedicated customer support. Working closely with customers to understand their business buying challenges, Amazon Business continues to develop new technologies that make it easy for organizations and administrators to define, meet, and proactively measure progress toward their purchasing budgets and goals. Amazon Business is now a strategic partner to businesses in 11 countries including Australia, Canada, France, Germany, India, Italy, Japan, Mexico, Spain, the United Kingdom, and the United States.

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