Pure Barre Announces Expansion into Mexico

Driven by Boutique X Fitness Studios S de RL de CV, the Expansion Marks Pure Barre’s Second International Market Outside North America

Pure Barre, the largest barre fitness brand and an Xponential Fitness brand, announced today it is opening in Mexico. The first location is slated to open in Q1 2025 in Mexico City with more locations to follow. This marks Pure Barre’s second international market outside of North America, with the brand’s first location in Japan set to debut later this year.

Behind the Master Franchise Agreement for Mexico is a current Master Franchisee team developing StretchLab and Rumble in the country.

“Mexico is a major emerging market for boutique fitness, and we believe Pure Barre’s pioneering barre method and industry leading offering has a bright future there,” said Bob Kaufman, President of International at Xponential Fitness.

Driving Pure Barre’s expansion in Mexico is Enrique Lopez, General Director of Boutique X Fitness Studios, who has extensive experience in the fitness space with previous roles at Les Mills Mexico and Kinezis Mexico.

“Pure Barre is one of the most popular boutique fitness concepts in the U.S. and we cannot wait to bring this incredible leading brand and workout to Mexico, continuing the diversification of our high-end portfolio of brands,” said Lopez.

Establishing itself as the pioneer and leader in barre workouts, Pure Barre continues to prioritize innovation with new class formats, partnerships and engaging in-studio initiatives to retain its loyal following. Recognizing that consumer needs and preferences in the fitness space are shifting toward more recovery and strength training, Pure Barre debuted two new class formats over the past year - Pure Barre Define, which utilizes heavier weights than a traditional barre class, and Pure Barre Align, which emphasizes recovery and flexibility. Also renowned for its member challenges, Pure Barre is currently in the midst of its 6th annual Fall Fit Challenge, which has garnered participation from tens of thousands of members across the brand’s 630 locations.

To learn more about Pure Barre, visit www.purebarre.com, or Xponential’s various franchise opportunities, visit www.xponential.com.

ABOUT PURE BARRE:

Founded in 2001, Pure Barre is the largest barre brand by number of studios, offering a range of effective, low-impact, full-body workouts for a broad range of fitness levels. Pure Barre has five signature class formats including introductory, classic barre, interval training, strength training, and restorative stretching. Its high quality instructors receive specialized multi-tiered training allowing for class format and choreography to be refreshed on a quarterly basis. Ranked on Entrepreneur Magazine’s Franchise 500 each year and the Fastest-Growing Franchises in three years running as well as Inc. Magazine’s Inc. 5000, Pure Barre is headquartered in Irvine, CA and backed by Xponential Fitness, one of the leading global franchisors of boutique health and wellness brands. To learn more about Pure Barre, visit www.purebarre.com/.

ABOUT XPONENTIAL FITNESS:

Xponential Fitness, Inc. (NYSE: XPOF) is one of the leading global franchisors of boutique health and wellness brands. Through its mission to make health and wellness accessible to everyone, the Company operates a diversified platform of nine brands spanning across verticals including Pilates, indoor cycling, barre, stretching, boxing, strength training, metabolic health and yoga. In partnership with its franchisees, Xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the U.S. and internationally, with franchise, master franchise and international expansion agreements in 49 U.S. states and 26 additional countries. Xponential's portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; CycleBar, the largest indoor cycling brand in the United States; StretchLab, the largest assisted stretching brand in the United States offering one-on-one and group stretching services; YogaSix, the largest yoga brand in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and the largest Barre brand in the United States; Rumble, a boxing-inspired full-body workout; BFT, a group strength training and conditioning program; and Lindora, a leading provider of medically guided wellness and metabolic health solutions. For more information, please visit the Company’s website at www.xponential.com.

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