75-Year-Old Bay Area Institution Taps Proven Financial Leader to Guide Its Next Chapter

SF Fire Credit Union, one of the San Francisco Bay Area's most storied financial institutions, announced the appointment of Robert Kassab as its President and Chief Executive Officer. Kassab, who has served as the credit union's Chief Financial Officer and most recently as Interim CEO, will lead the organization as it builds on 75 years of community service and pursues an ambitious strategy for growth and member impact.

Founded in 1951 by San Francisco firefighters, SF Fire Credit Union has grown into a full-service, open-charter financial institution serving more than 72,000 members across San Francisco, San Mateo, and Marin counties, with three physical branches and approximately $1.6 billion in assets.

Kassab joined SF Fire Credit Union in 2022 as Chief Financial Officer, where he played a central role in strengthening the institution's financial foundation and positioning the credit union for long-term growth. His appointment as CEO follows a period of interim leadership, during which he worked closely with the Board of Directors to develop a strategic vision for the credit union's future.

"SF Fire Credit Union was built on the idea that people who serve their community deserve a financial institution that serves them back," said Brook Baker, Board Chair of SF Fire Credit Union. "Robert embodies that commitment. He came into this organization, assessed what needed to be done, and delivered a transformational financial position that has strengthened every member's confidence in this institution. He has earned the trust of this Board and the respect of this organization, and we have no doubt that he is the right leader to carry SF Fire Credit Union into its next 75 years and beyond."

"SF Fire Credit Union has a 75-year legacy of doing right by its members, and I take that responsibility seriously," said Robert Kassab, CEO of SF Fire Credit Union. "We've spent the last several years building a financial foundation that allows us to grow and serve our members in even more meaningful ways. Now we get to build on it. I'm proud of what this team has accomplished, and I'm excited about what will come next."

About SF Fire Credit Union

SF Fire Credit Union is a not-for-profit, member-owned financial institution founded in 1951 and headquartered in San Francisco, California. Serving more than 72,000 members across San Francisco, San Mateo, and Marin counties, the credit union offers a full range of financial products and services, including checking and savings accounts, mortgages, auto loans, personal loans, and digital banking. For more information, visit sffirecu.org.

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"SF Fire Credit Union has a 75-year legacy of doing right by its members, and I take that responsibility seriously," said Robert Kassab, CEO of SF Fire Credit Union.