Bloomreach, the AI company for personalization, today announced a new Sidekick app extension for its Loomi for Shopify app, which gives merchants instant visibility into their search performance — accessible conversationally within their Shopify admin. Merchants using Loomi for Shopify can ask plain-language questions about their search and merchandising in Sidekick, such as why a specific product is ranking where it is, and receive immediate, query-level insights. Search intelligence is deconstructed in real time, giving merchants the power to diagnose and fix issues the moment they arise.

Site merchandisers and ecommerce managers have historically relied on multiple tools to diagnose search ranking behavior, a workflow that interrupts focus and slows decision-making. This new integration eliminates that friction, giving merchants conversational, in-admin visibility into how Loomi, Bloomreach’s agentic personalization platform, determines product rankings and search results. No additional site integration or technical oversight required.

"Our customers can now have a conversational window into why their search results look the way they do — right inside their Shopify admin," said Raj De Datta, co-founder and CEO, Bloomreach. "Merchants can ask for insights at an individual query level, and instantly see how Loomi is using spelling, synonyms, and relevance signals to shape their results. This is the power of Sidekick when integrated with the real-time intelligence of Loomi."

This functionality also allows merchants configuring Bloomreach’s search for the first time to validate their setup before going live, accelerating launch readiness. Merchants can ask Sidekick natural-language questions and instantly surface information such as:

• Why does a specific product rank in a given position for a query?
• Which merchandising rules, boosts, or exclusions are in effect?
• Whether spell correction or synonym matching has influenced the results
• How relevance, performance, and scoring signals combine for any given result set

The Sidekick app extension is available now to Bloomreach customers using Loomi for Shopify.

About Bloomreach

Bloomreach personalizes the customer experience through Loomi, its agentic personalization platform. With apps spanning email, web, ads, search, and more — and agents spanning marketing and conversational shopping — Loomi brings real-time personalization to life at every customer touchpoint. From retail to financial services, hospitality to gaming, Loomi powers personalization for 1,400+ global brands, including American Eagle, Sonepar, and Pandora.

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"Our customers can now have a conversational window into why their search results look the way they do — right inside their Shopify admin," said Raj De Datta, co-founder and CEO, Bloomreach.