Provides real dairy milk for recovery and engages fans throughout championship weekend
ATLANTA, GA, March 12, 2026 /24-7PressRelease/ -- The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, will support student-athletes and fans at the VHSL Basketball State Championships, taking place March 12–14 at the VCU Siegel Center in Richmond, Virginia. During the championships, the organization will provide real dairy milk to student-athletes after each game and engage attendees with branded giveaways throughout the event.
Through its Milk's Got Game® initiative, The Dairy Alliance will provide real dairy milk following each game to help student-athletes recover after competition. Real dairy milk delivers high-quality protein, carbohydrates, and electrolytes that help athletes refuel, rebuild muscle, and rehydrate after intense play.
"Student-athletes perform at their best when they have the right nutrition and recovery support," said Joanne Engelhardt-Risko, Chief Marketing Officer at The Dairy Alliance. "Real dairy milk provides a powerful combination of high-quality protein, carbohydrates, and natural electrolytes that help athletes refuel and recover after competition. We're proud to support these athletes and recognize the Virginia dairy farm families who help keep them fueled."
Maola will supply real dairy milk for the championships, giving student-athletes a nutritious recovery option immediately following their games.
In addition to supporting athletes, The Dairy Alliance will engage fans and families throughout the championships by distributing branded swag and sharing information about how real dairy milk supports active lifestyles.
"The Dairy Alliance's partnership with the VHSL reflects a shared commitment to supporting student-athletes and the schools they represent," said Ty Gafford, Executive Director of the Virginia High School League. "We appreciate them being on site during our basketball state championships to celebrate our athletes and provide chocolate milk as a recovery option after competition. Their involvement helps us deliver a first-class championship experience while reinforcing the importance of nutrition and recovery for our student-athletes."
Through partnerships like the VHSL Basketball State Championships, The Dairy Alliance strengthens connections among dairy farm families, schools, and communities across the Southeast while promoting the benefits of real dairy milk for athlete performance and recovery.
To learn more about The Dairy Alliance, visit https://thedairyalliance.com or follow @TheDairyAlliance on Facebook or Instagram.
About The Dairy Alliance
The Dairy Alliance is a nonprofit funded by dairy farm families of the Southeast. We work diligently with dairy farmers, schools, sports teams, health professionals, local organizations, state leaders, the media, and the public to promote dairy foods and knowledge about the dairy industry. Our efforts center in eight states: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.
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