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MercadoLibre (MELI) Stock Trades Up, Here Is Why

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What Happened?

Shares of latin American e-commerce and fintech company MercadoLibre (NASDAQ: MELI) jumped 3.6% in the afternoon session after oil prices and yields fell as the Trump Administration announced a new peace deal that would lead to the reopening of the Strait of Hormuz. 

Consumer internet companies are priced on future earnings. When the 10-year yield dropped to 4.41%, the discount rate applied to forward cash flows decreased, lifting present values across the group. Below the valuation mechanics, there is a demand signal: platforms that earn advertising revenue depend on consumer willingness to spend, which is directly connected to confidence levels and the discretionary income freed up by lower petrol prices. 

Advertisers who reduced budgets during the period of macro uncertainty begin reallocating when the environment stabilizes. The peace deal also eases the operational risk for companies with advertising clients and user bases across the Asia-Pacific and Middle East regions.

After the initial pop, the shares cooled down to $1,643, up 3.4% from the previous close.

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What Is The Market Telling Us

MercadoLibre’s shares are somewhat volatile and have had 13 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The biggest move we wrote about over the last year was about 1 month ago when the stock dropped 12.3% on the news that the company reported first-quarter 2026 results where strong revenue growth was overshadowed by declining profitability, sparking investor concerns about rising costs. 

Management revealed that a significant percentage of the margin compression came from higher loan-loss provisions tied to the rapid scaling of MercadoLibre's credit card business. The company issued 2.7 million new credit cards in the quarter, credit card payment volume grew, and the total credit portfolio nearly doubled year-over-year. This reframes the margin story from "costs are out of control" to "MercadoLibre is in an investment phase by design." 

When a fintech grows its credit book this fast, accounting rules force it to book loan-loss provisions upfront against loans that have not yet seasoned, meaning reported profit takes the hit today, while interest income arrives over the life of the loans. 

CEO Marcos Galperin's team also chose to step up spending on free shipping in Brazil, and on first-party logistics, in a trade of margin for market share against Amazon and Shein. Management explicitly said margins will stay near current levels in the near term, removing any near-term recovery catalyst, which likely contributed to the stock’s decline as some investors choose to stay cautious.

MercadoLibre is down 16.8% since the beginning of the year, and at $1,643 per share, it is trading 37.1% below its 52-week high of $2,614 from June 2025. Despite the year-to-date decline, investors who bought $1,000 worth of MercadoLibre’s shares 5 years ago would now be looking at an investment worth $1,170.

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