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Why Are Strategy (MSTR) Shares Soaring Today

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What Happened?

Shares of bitcoin development company Strategy (NASDAQ: MSTR) jumped 10.4% in the afternoon session after Bitcoin climbed past $77,000, directly benefiting its massive treasury of 780,897 BTC. 

As a high-beta proxy for the cryptocurrency, MSTR's valuation correlates with Bitcoin's gains, especially as its multi-billion dollar purchases swung back into profitability following the easing of geopolitical tensions.

The shares closed the day at $166.50, up 11.7% from previous close.

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What Is The Market Telling Us

Strategy’s shares are extremely volatile and have had 46 moves greater than 5% over the last year. But moves this big are rare even for Strategy and indicate this news significantly impacted the market’s perception of the business.

The previous big move we wrote about was 11 days ago when the stock gained 4% on the news that the company disclosed it had acquired an additional 4,871 bitcoins. 

The purchases were made for approximately $329.9 million between April 1 and April 5, 2026, at an average price of $67,718 per bitcoin. This recent acquisition, which followed a brief pause in buying, brought Strategy's total holdings to 766,970 bitcoins.

Strategy is up 5.8% since the beginning of the year, but at $166.30 per share, it is still trading 63.5% below its 52-week high of $455.90 from July 2025. Investors who bought $1,000 worth of Strategy’s shares 5 years ago would now be looking at an investment worth $2,609.

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