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1 Profitable Stock on Our Watchlist and 2 We Question

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Not all profitable companies are built to last - some rely on outdated models or unsustainable advantages. Just because a business is in the green today doesn’t mean it will thrive tomorrow.

Profits are valuable, but they’re not everything. At StockStory, we help you identify the companies that have real staying power. That said, here is one profitable company that balances growth and profitability and two that may struggle to keep up.

Two Stocks to Sell:

RingCentral (RNG)

Trailing 12-Month GAAP Operating Margin: 4.8%

Built on its proprietary Message Video Phone (MVP) platform that unifies multiple communication methods, RingCentral (NYSE: RNG) provides AI-driven cloud communications and collaboration solutions that enable businesses to connect through voice, video, messaging, and contact center services.

Why Do We Pass on RNG?

  1. Offerings struggled to generate meaningful interest as its average billings growth of 3.8% over the last year did not impress
  2. Estimated sales growth of 4.5% for the next 12 months implies demand will slow from its two-year trend
  3. Customer acquisition costs take a while to recoup, making it difficult to justify sales and marketing investments that could increase revenue

RingCentral’s stock price of $37.62 implies a valuation ratio of 1.3x forward price-to-sales. If you’re considering RNG for your portfolio, see our FREE research report to learn more.

Nature's Sunshine (NATR)

Trailing 12-Month GAAP Operating Margin: 5.2%

Started on a kitchen table in Utah, Nature’s Sunshine (NASDAQ: NATR) manufactures and sells nutritional and personal care products.

Why Is NATR Not Exciting?

  1. 4.4% annual revenue growth over the last three years was slower than its consumer staples peers
  2. Modest revenue base of $480.1 million gives it less fixed cost leverage and fewer distribution channels than larger companies
  3. Subpar operating margin of 4.8% constrains its ability to invest in process improvements or effectively respond to new competitive threats

Nature's Sunshine is trading at $24.44 per share, or 23.4x forward P/E. Check out our free in-depth research report to learn more about why NATR doesn’t pass our bar.

One Stock to Watch:

Booking (BKNG)

Trailing 12-Month GAAP Operating Margin: 32.8%

Formerly known as The Priceline Group, Booking Holdings (NASDAQ: BKNG) is the world’s largest online travel agency.

Why Are We Positive On BKNG?

  1. Prominent and differentiated platform leads to a best-in-class gross margin of 86.7%
  2. Share repurchases over the last three years enabled its annual earnings per share growth of 31.4% to outpace its revenue gains
  3. BKNG is a free cash flow machine with the flexibility to invest in growth initiatives or return capital to shareholders

At $4,368 per share, Booking trades at 12.5x forward EV/EBITDA. Is now the right time to buy? Find out in our full research report, it’s free.

High-Quality Stocks for All Market Conditions

WHILE YOU’RE HERE: Top 9 Market-Beating Stocks. The best stocks don't just beat the market once. They do it again. And again. Robust revenue growth, rising free cash flow, returns on capital that leave their competition in the dust. The market has already rewarded these businesses.

But our AI platform says the party isn't over. Find out which 9 stocks made the cut this week — FREE. Get Our Top 9 Market-Beating Stocks for Free HERE.

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-micro-cap company Kadant (+351% five-year return). Find your next big winner with StockStory today.

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