What Happened?
Shares of senior living provider Brookdale Senior Living (NYSE: BKD) jumped 9.7% in the morning session after the company reported strong occupancy growth for September 2025.
The senior living operator announced its consolidated weighted average occupancy for September reached 82.5%, an increase of 330 basis points, or 3.3%, compared to the same month in the previous year. This figure also represented a 70 basis point improvement from August. For the third quarter, the company's weighted average occupancy was 81.8%, which was 290 basis points higher than the year-ago period. The rising occupancy rates suggested increased demand for Brookdale's services, signaling a positive operational trend for the company.
Is now the time to buy Brookdale? Access our full analysis report here.
What Is The Market Telling Us
Brookdale’s shares are quite volatile and have had 17 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.
The biggest move we wrote about over the last year was 4 months ago when the stock gained 8.2% on the news that the company announced strong occupancy results for May 2025. Consolidated weighted average occupancy reached 80%, a significant increase over the previous year. This positive performance, driven by strong move-in volumes and sales execution, signals improving revenue potential for the company.
Brookdale is up 77.1% since the beginning of the year, and at $8.97 per share, has set a new 52-week high. Investors who bought $1,000 worth of Brookdale’s shares 5 years ago would now be looking at an investment worth $3,201.
Do you want to know what moves the business you care about? Add them to your StockStory watchlist and every time a stock significantly moves, we provide you with a timely explanation straight to your inbox. It’s free for active Edge members and will only take you a second.
