New Expresso® capability brings verified branding, rich media and one-tap actions directly to customers’ mobile devices

Nordis Technologies, a fast-growing leader in omnichannel customer communications management and payments technology solutions, today announced the launch of Rich Communication Services (RCS) messaging within its Expresso^® platform, giving businesses a more engaging, trusted way to connect with customers.

Messages sent through Expresso’s new RCS capability can arrive as branded communications, displaying a business name, logo, brand colors and verification badge in supported messaging services. Businesses can also add rich cards, high-definition images and video. Delivering an interactive experience, RCS messaging includes action buttons that help customers quickly complete important next steps, such as making a payment or viewing a document, directly within the conversation.

“Business texting has been effective because it is immediate, but the experience itself has remained fairly limited,” said Christiane Freese-Jones, vice president, product innovation at Nordis Technologies. “RCS gives us the ability to make that interaction more engaging from the start. Customers can see who is contacting them, understand what they need to do and take action all within a familiar channel they use every day.”

The new RCS capability, delivered through a technology partnership with SBT, becomes part of the same omnichannel workflow Nordis clients already use for print, email, SMS and MMS. Businesses can choose the right channel for each communication while maintaining a consistent customer experience, and messages can automatically fall back to MMS or SMS when RCS is not supported on a customer’s device.

RCS also strengthens trust at a time when consumers are increasingly cautious about unfamiliar texts and links. Verified sender profiles and recognizable brand elements help customers identify legitimate communications, while sensitive information can remain within existing secure portals and workflows.

“The real value of RCS is not that a text can look better. It is that a communication can do more,” said Nicole Miller, president and COO of Nordis Technologies. “When a customer can recognize the sender, understand the message and act immediately, businesses remove steps that often cause delay or abandonment. Adding RCS to Expresso advances our strategy of making every customer communication more connected, useful and productive.”

To learn more about RCS messaging, visit NordisTechnologies.com.

About Nordis Technologies

Nordis Technologies orchestrates how companies communicate with customers and get paid. Through its patented, platform-led technology, Nordis unifies data, customer communications management, digital and print production and delivery, electronic bill presentment and payments, and analytics in one intelligent omnichannel hub. The AI-enabled Expresso^® platform helps organizations easily adapt to changing market dynamics while improving customer experience, operational performance and business results.

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"Adding RCS to Expresso® advances our strategy of making every customer communication more connected, useful and productive."