This interactive campaign features Taiwan Excellence's mascot FuBear and previews more campaign moments ahead, including an IP collaboration, unboxings, and more.

TAIPEI, TAIWAN / ACCESS Newswire / July 24, 2026 / Taiwan Excellence has officially unveiled their curious, tech-loving brand ambassador and resident innovation explorer, the Formosan Black Bear from Taiwan: FuBear!

FuBear carries a backpack full of smart, sustainable, and award-winning products, helping introduce Taiwan's best ideas to audiences around the world in a more fun and approachable way.

From new technology to greener everyday living, FuBear brings a friendly face to the products and stories shaping Taiwan's role in global innovation.

In addition to being the official brand ambassador for Taiwan Excellence, FuBear is also leading the first two weeks of the global health and wellness initiative "Go Healthy with Taiwan" through an interactive digital experience that invites audiences to explore Taiwan's role as a trusted partner in health, wellness, and technology innovation.

It will feature a gamified virtual journey across Taiwan's health, medical, and sports innovation hubs and participants will discover the technologies, industries, and partnerships helping shape healthier futures worldwide.

But it doesn't end there. Go Healthy with Taiwan 2026 is a global initiative inviting organizations, institutions, businesses, and nonprofits to submit innovative ideas that improve health and well-being while incorporating Taiwanese technologies, products, or business solutions.

Building on the success of the 2025 campaign, which attracted 638 proposals from 55 countries, this year's theme, "Designing Healthier Futures Together," focuses on fostering practical partnerships that can create measurable impact in communities around the world.

Selected participants will have the opportunity to compete for a share of a US$30,000 funding pool and explore collaboration opportunities with Taiwanese companies known for their expertise in healthcare, wellness, sports technology, medical innovation, information and communications technology, and smart living solutions.

Taiwan plays a significant role in supporting industries and organizations worldwide through advances in healthcare technology, semiconductors, digital infrastructure, sports innovation, and smart manufacturing. The campaign highlights how Taiwanese expertise can serve as a catalyst for solutions that address local health and wellness challenges in markets such as the United States and beyond.

As part of this year's campaign, Taiwan Excellence will also continue bringing FuBear to life across its social channels, with more campaign moments ahead, including an IP collaboration, unboxings, and additional interactive content. Audiences are encouraged to stay connected with Taiwan Excellence's social pages for upcoming reveals and campaign updates.

Eligible applicants for Go Healthy with Taiwan 2026 include businesses, government agencies, universities, research institutions, nonprofits, and industry organizations. Proposals will be evaluated on four equally weighted criteria: health and well-being impact, integration of Taiwanese products or solutions, innovation, and feasibility. Proposal submissions are open through August 5, 2026, GMT+8.

For more information and to submit a proposal, visit: https://gohealthy.taiwanexcellence.org/

About Taiwan Excellence:

The Taiwan Excellence Awards were established in 1993 by Taiwan's Ministry of Economic Affairs (MOEA) to recognize and celebrate the exceptional achievements of Taiwan's most innovative products. Each year, eligible products go through a rigorous selection process that assesses them based on four important factors: research and development, design, quality, and marketing, with the key criterion of being Made in Taiwan. The Taiwan Excellence mark has gained global recognition as a prestigious symbol of quality and design, effectively showcasing Taiwan's impressive product innovation.

For more information, please visit https://www.taiwanexcellence.org/en

Taiwan Excellence Official Social Media:

Facebook: https://www.facebook.com/TaiwanExcellence.en

Instagram: https://www.instagram.com/TWexcellence_en/

X: https://x.com/twexcellence_us

SOURCE: Taiwan Excellence