Award success coincides with strategic investment and expansion in the US market

BOSTON, MA / ACCESS Newswire / July 22, 2026 / Leading global B2B loyalty marketing agency Motivforce has been honored with four awards at the prestigious 2026 US Elevation Awards, recognizing the success of its global channel incentive program for Lenovo while underscoring the company's continued investment and growth in the US market.

Motivforce received three Gold Awards for Best B2B at Scale Program, Best B2B Channel or Ecosystem Partner Program, and Most Commercially Successful Program (Enterprise), alongside a Silver Award for Best Sales Enablement Initiative.

Organized by B2B Marketing, the Elevation Awards celebrate the most effective and commercially successful B2B marketing programs in the United States, recognizing organizations that are driving measurable business growth through innovation, creativity and execution.

Although the Lenovo channel loyalty program is delivered by Motivforce across more than 100 countries, the award submission focused on its success in North America. The judges recognized the program's ability to combine partner education, gamification, sales enablement and incentives to deliver exceptional engagement, stronger reseller performance and measurable commercial growth.

The recognition comes as Motivforce accelerates its strategic expansion across the United States. Since the appointment of industry veteran Lincoln Smith as CEO in September 2025, the company has strengthened its US leadership and account management teams while continuing to invest in its proprietary MX Engagement platform and AI-driven insights.

Alongside its continued focus on enterprise clients, Motivforce is expanding its offering to mid-market organizations with scalable channel loyalty solutions designed to deliver more personalized experiences and measurable business outcomes.

Commenting on the awards, the Elevation Awards judges said:

"An exceptional example of scale, consistency and commercial impact in B2B channel marketing. This is a best-in-class program that aligns education, incentives and measurable business growth across a vast partner ecosystem. Exceptional tangible business results are a testament to a world-class campaign strategy and execution. This is a standout full-funnel, multichannel campaign of the highest standard, executed seamlessly while placing the reseller experience at the forefront."

Lincoln Smith, CEO of Motivforce, said:

"We are delighted to be recognised at the US Elevation Awards. These awards reflect the creativity, expertise and commitment of our teams, together with the strength of our long-standing partnership with Lenovo. Together, we've built one of the industry's leading B2B channel loyalty programs, delivering measurable results for partners around the world.

"This recognition comes at an exciting time for Motivforce as we continue to strengthen our presence in the US through strategic investment, innovation and new client growth. We're looking forward to building on this momentum and helping more organizations unlock growth through smarter partner engagement."

Ends

About Motivforce

Motivforce is a global leader in the design and delivery of incentive, loyalty, and engagement programs. Combining behavioral science, advanced analytics, AI, and creative innovation, Motivforce partners with leading brands worldwide to drive measurable business outcomes and lasting emotional loyalty. For more information, visit www.motivforce.com.

Media Contact:
Vanessa Aves
Head of PR
vanessa.aves@motivforce.com

SOURCE: Motivforce