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New Sunscreen Brand Sweeping the US by Storm

Inspired by Palm Springs, the brand brings glamor to skin care in the sun.

-- As people across America look for summer sunscreen protection, PoolBar London has proudly completed an expansion that gives consumers across the nation an opportunity to protect themselves with SPF lotions while looking and feeling great in the process.

A sunscreen brand that continues to claim plaudits as it expands

PoolBar London has quickly established itself as one of the most popular sunscreen brands on the market, winning the hearts of celebrities and everyday consumers alike. Following an immensely successful period, the company has recently continued its growth across America and beyond.

The brand’s iconic mineral sunscreen collection was recently introduced to Hollywood's elite just days before the Academy Awards at an exclusive Pre-Oscars gifting suite in Bel Air, Los Angeles. Thanks to a combination of standout mineral formulas and retro-inspired packaging, PoolBar London’s products became an instant hit with celebrities, retailers, media editors, influencers, and stylists at the event.


In addition to impressing guests at the iconic event, PoolBar London is celebrating with not one, but two, accolades at 2025 ECRM Sun Care Sessions in Dallas, Texas. In one of the industry’s most prestigious events of the year, the sunscreen brand was named “Best Stand” at the exhibition while also scoring second place in the coveted “Buyers’ Choice Award.”


PoolBar London’s epic rise to the top table of summer skincare has also garnered press attention in the U.S. and beyond thanks to coverage from the Daily Mail, Millennium Magazine, and Voes & Co’s.


The brand’s iconic image, affordable pricing, and high-quality sun protection have seen the collection gain widespread appeal with consumers from all backgrounds. Moreover, the company’s commitment to achieving glamor in a responsible way is underpinned by the fact that all products are certified as vegan, as well as free from paraben, oxybenzone, and octinoxate. The tear-free range is also ethically manufactured using cruelty-free practices. 

A spokesperson for the brand said: “At PoolBar London we love traveling and creating memories, so it wasn’t long until we discovered the perfect destination, California’s Palm Springs.

“We fell in love with the retro glamor of iconic striped sun umbrellas, timeless curved swimming pools and signature dancing palm trees. From that love, PoolBar was born, bottling the spirit of Palm Springs.

“We are committed to bringing awareness of sun care to the general public and providing the perfect products to ensure you stay safe 365 days a year.”

PoolBar London’s continued success has also seen its mineral-first SPF range find its way to select stores across the Healthy Edge Group, including Akin’s Natural Foods, Chamberlin’s Natural Foods, and Earth Origins Market.

The full range SPF 30 body cream, SPF 50 cream, SPF 50 face cream, and an after sun lotion. In addition to selected retail stores, the full range is available directly from poolbarlondon.com.

About PoolBar London

Located in Cheyenne, WY, PoorBar London is a skincare brand that produces a line of dedicated sunscreen products for people who want to look and feel cool in the sun. With a focus on high quality SPF protection users can trust with confidence, as well as responsibility and retro glamor, it has established itself as one of America’s hottest brands.

For more information, please visit poolbarlondon.com/. Alternatively, emails may be addressed to info@poolbarlondon.com.

Contact Info:
Name: PoolBar London
Email: Send Email
Organization: PoolBar London
Website: http://poolbarlondon.com

Release ID: 89163398

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