On the occasion of the opening of Guangdong Lechang Golden Plum Festival in 2023, Lechang Golden Plum was advertised on the big screen of Times Square in New York, USA, and shared the sweetness of summer with the people of the world.
Lechang Golden Plum advertised at Times Square in New York, USA
New York Times Square is located in the core of Manhattan, New York, USA. With the landing of Lechang Golden Plum, the slogan "Lechang Spirit, Golden Plum, World Sharing" has also attracted the attention of more and more friends around the world.
The screen showing will last until July 22, showing the world the elegance of Guangdong's high-quality fruits.
Lechang Golden Plum advertised at Times Square in New York, USA
It is known that plum has been planted in Lechang for 30 years. The blue fruit is bagged in the growing season and turns golden when it matures, so it is called "Golden Plum". Golden plum is golden in appearance, with natural and unique fruit fragrance, with thin skin and small core, and crisp and tender juice. In 2023, the planting area of Lechang golden plum is about 44,000 mu, and the output is about 66,000 tons.
Lechang Golden Plum advertised at Times Square in New York, USA
To popularize the fruit brand of "Lechang Golden Plum", Lechang will also hold a series of activities of "Golden Plum Festival", promote the construction of "12221" market system, make friends with fruits and prosper with fruits, realize the modernization, standardization and branding development of Lechang's exquisite agriculture, push characteristic agricultural products out of the country, boost rural revitalization and promote high-quality development.
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