Consumers received $1.34 billion in value from device trade-ins in second quarter, underscoring growing consumer demand

Assurant, Inc. (NYSE: AIZ), a premier global protection company that safeguards and services connected devices, homes and automobiles in partnership with the world’s leading brands, reported today that mobile trade-in and upgrade programs returned $1.34 billion in value to consumers in the second quarter of 2025. This represents a 60 percent year-over-year increase, highlighting the rising appeal and growing financial impact of trade-in programs as consumers upgrade to newer devices.

This trend underscores the continuing growth of trade-in and upgrade programs driving the secondary device market and is among the key insights from the Assurant Q2 2025 Mobile Trade-In and Upgrade Industry Trends Report. This also builds on Assurant’s Q1 2025 findings, which showed a 40 percent increase in consumer value compared to the same period in 2024.

At the same time, the report reveals a compelling trend: as trade-in value increases, consumers are holding onto their devices longer. The average age of devices returned through trade-in reached an all-time high of 3.88 years compared to 3.7 years at the same time last year. This shift reflects improved device performance and reliability, along with expanded personalized protection plans and repair options that continue to enhance the usability and value of mobile devices for consumers.

“Historically, the second quarter has been a quieter period for trade-ins and upgrades, although this year we are seeing strong market resilience,” said Biju Nair, President, Global Connected Living & International at Assurant. “Consumers are trading in older devices for new smartphones with functional AI capabilities. Initially, many took a ‘wait and see’ approach to AI, but as it evolves from a feature to a more personalized capability tailored to the everyday needs of consumers, we anticipate device age to decline as more consumers see the value of upgrading to these new generation of devices.”

For the fourth consecutive quarter, the iPhone 13 and Galaxy S22 Ultra 5G continued to be the most frequently returned Apple and Android models through trade-in and upgrade programs. This signals the continued expansion of 5G into the secondary device ecosystem.

The Assurant Mobile Trade-In and Upgrade Industry Trends Report provides insights into the state of the secondary device market according to Assurant and industry data. The full Q2 2025 report is available for download here.

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About Assurant

Assurant, Inc. (NYSE: AIZ) is a premier global protection company that partners with the world’s leading brands to safeguard and service connected devices, homes, and automobiles. As a Fortune 500 company operating in 21 countries, Assurant leverages data-driven technology solutions to provide exceptional customer experiences. Learn more at assurant.com.

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