Fast-growing national RIA harnesses A.I. and next-generation digital tools to drive advisor growth, boost efficiency, and elevate client experiences

Summit Financial (“Summit”), ​​a preeminent investment advisory firm empowering advisors to deliver​​ family office services and optimize business growth, today announced the addition of eight wealthtech tools to its integrated technology ecosystem as well as plans for ongoing exploration of new, innovative solutions.

These latest tools — spanning the spectrum of AI-powered lead generation, digital marketing automation, client service technology, and M&A opportunity analytics — can help advisors accelerate growth, streamline operations, and deliver high-touch family office services at scale to their high-net-worth (HNW) and ultra-high-net-worth (UHNW) clients.

“The staggering pace of AI innovation in wealth management is accelerating, so it’s critical that advisors adopt technology today to compete and win,” said Stan Gregor, Chairman and CEO of Summit Financial. “AI-enhanced technology can help advisors deepen client relationships, enhance and scale operational efficiencies, uncover new growth opportunities, and gain a clear competitive edge without replacing the human expertise at the heart of great financial advice.”

Summit is a fast-growing advisory firm with over 150 advisors in 23 states overseeing more than $23 billion in client assets, empowering wealth managers with industry-leading investment solutions, family-office services, and integrated technology.

Summit Integrates New and Innovative Advisor Technology Tools

In recent months, Summit has added seven solutions that support organic growth, identify M&A and tuck-in opportunities, and elevate efficiency. The platform’s newest integrated tools include:

• Absolute Capital — Self-directed 401(k) account management for advisors
• FinLink — Marketplace for M&A, recruiting & financial opportunities
• FINTRX — AI-Driven private wealth intelligence
• Microsoft Teams Premium — AI-powered meeting notes, transcriptions, and action items
• Move Health — Personalized healthcare insurance planning
• Retirement Plan Advisory Group (RPAG) — Qualified-plan reporting and analytics
• Wealth.com — AI-powered estate planning platform
• Wealthfeed — AI-driven prospecting and lead generation platform

Over the coming months, Summit Financial expects to continue enhancing its platform with more wealthtech solutions that advisors can adopt to increase their firms’ organic growth, enhance service capabilities, and boost operational efficiency.

Advisor-First WealthTech Platform

Summit’s robust, integrated technology suite can be tailored to meet the specific needs of every advisor:

• Synchronized, single sign-on access to all tools
• Paperless onboarding and account management
• Integrated performance reporting
• Customized applications for advisor-specific workflows

These technology assets, moreover, are augmented by human support, including access to in-house programmers and engineers. Advisors also have direct access to Summit’s Professional Strategy Team — attorneys, tax specialists, planners, and investment strategists — enabling them to scale family office services and deliver high-touch, personalized client experiences.

Innovation Advisory Teams Guide Technology Roadmap

To ensure technology investments align with advisor needs going forward, Summit Financial has formed two high-impact innovation councils:

• Corporate Innovation Committee (CIC) — Executive leadership evaluating strategic technology investments
• Innovation Advisor Committee (IAC) — Partner financial advisors providing feedback on tools before adoption as well as other solutions for Summit management to consider

These advisory teams are tasked with identifying, vetting, and recommending technology solutions that can boost Summit's operational efficiency while further enhancing the client and advisor experience. The IAC, comprising a rotating body of Summit advisors, will play a pivotal role in shaping Summit’s technology roadmap and steering the firm’s long-term innovation vision.

“Our advisor growth strategy is built on listening to our partners and investing in tools that help them win,” said Steve Pfundstein, Chief Technology Officer, Summit Financial. “We intend to lead — not follow — in wealthtech innovation that helps advisors drive better outcomes for their clients.”

Summary

Summit Financial, a national Registered Investment Advisor (RIA) platform with over 150 independent advisors in 23 states currently overseeing $23 billion in assets, has launched an expanded wealthtech ecosystem featuring AI-powered lead generation, digital marketing automation, M&A analytics, and client-service technology. The new tech stack includes Wealthfeed, Absolute Capital, FINTRX, and Move Health. Summit expects to soon add AI-assisted customer service, estate planning and other tools. Designed to accelerate advisor growth, streamline wealth management operations, and enhance high-net-worth client experiences, Summit’s integrated single-sign-on platform combines cutting-edge tools with in-house specialists, including attorneys, tax experts, and investment strategists, to scale family office services nationwide.

ABOUT SUMMIT

Summit Financial (“Summit”) is a preeminent investment advisory firm with over 40 years* of experience helping advisors elevate their businesses and deliver exceptional client experiences. Built by advisors for advisors, Summit champions independence while providing the tools, capital, and resources needed to achieve growth and success.

A 2024 Forbes|SHOOK and Barron’s Top 100 RIA Firm**, Summit is deeply committed to its founding principles of independence and powerful financial planning. Interested advisors and firm leaders can learn more about Summit’s all-inclusive platform of fully integrated industry-leading services, thought leaders, and innovative technology, known as the SummitVantage™, at summitfinancial.com.

Summit Growth Partners (“SGP”) is a partnership focused on making minority investments in high-quality advisory practices and firms. SGP provides capital and support to help advisors accelerate their growth, enterprise value, and the ability to participate in future monetization events. SGP represents a truly aligned partnership model that places the advisors’ interests side-by-side with management and capital.

*Summit Financial, LLC, a SEC Registered Investment Adviser established in November 2018, is the successor firm to Summit Equities, Inc. (registered with the SEC in 1991) and Summit Financial Resources, Inc. (registered with the SEC in 1983) for all of their investment advisory and financial planning business. Summit is wholly owned by Summit Financial Holdings, LLC ("SFH"), which is owned by Stanley Gregor and Merchant Wealth Management Holdings 3, LLC (“MWMH”). MWMH is wholly owned by Merchant Wealth Partners, LLC, which is owned by Merchant Investment Management, LLC.

** Summit was named by Forbes|SHOOK (October 2024) America’s Top RIA Firms and Barron's 2024 Top RIA Firms (October 2024). Rankings were determined based on an evaluation process conducted by Forbes|SHOOK (Oct. 2023 - Oct. 2024) and Barron’s (Data as of 3/31/2024). Summit Financial, LLC, did not pay a fee to obtain or use these rankings.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250826929435/en/

Summit Financial harnesses A.I. and next-generation digital tools to drive advisor growth, boost efficiency, and elevate client experience