MANSFIELD, MA / ACCESS Newswire / March 25, 2025 / Hagen Group, an industry leader in pet products, is celebrating the 50th anniversary of its Fluval Aquatics brand, a global leader in aquarium design and innovation. The announcement and celebration will take place at 2025 Global Pet Expo (Orlando, FL), March 26-28.
Fluval made waves in the industry in 1975 by introducing the world's first 3-stage filter featuring synchronous motor technology - a revolutionary breakthrough that continues to influence aquarium filtration today. Since then, the brand has remained at the forefront of innovation, continuously adapting to the evolving needs of fish keepers with groundbreaking products that set the standard in quality, style, and functionality.
With a legacy of innovation as a family-owned and operated company, Fluval is devoted to its heritage and the aquatics community. Passionate about fishkeeping, the brand has introduced a range of industry-leading products, including the renowned FX Series Canister Filters, the trusted 07 Series filters, and the enduring AC Series filters - all designed to provide superior performance and reliability.
The brand's water care products are manufactured in Hagen's state-of-the-art facility, ensuring precise quality control for optimal results. More recently, Fluval helped pioneer the shift toward natural nutrition with its Bug Bites fish food, featuring sustainably sourced, protein-rich insect larvae.
"Fifty years represents more than just time - it's about the trust we've built with generations of aquarium enthusiasts," said Robert Reid, Fluval Brand Manager. He continues, "From beginner hobbyists to professional aquarists, Fluval products have helped millions create thriving underwater ecosystems."
To commemorate this significant milestone, Hagen invites Global Pet Expo 2025 attendees to join a special champagne toast on Thursday, March 27, at 3 PM at Booth #2420.
"The aquarium hobby continues to evolve," remarked Jeff San Souci, Vice President of Marketing at Hagen Group." We're committed to leading that evolution with products that make fishkeeping more rewarding, sustainable, and accessible to everyone."
Fluval products are available exclusively through Phillips Pet Food & Supplies, ensuring retailers can access the highest quality aquarium solutions from a trusted distribution partner.
For more information about Fluval Aquatics, visit fluvalaquatics.com.
About HAGEN GROUP
Caring for pets since 1955, the family company founded by Rolf C. Hagen, with offices and distribution centres in the US, Canada, the UK, Germany, and Asia, services customers on every continent worldwide and has grown to become the world's largest privately owned, multinational pet products manufacturer and distributor. Driven by a common bond of love and compassion for animals, Hagen is dedicated to creating practical and innovative products that enhance the health and welfare of pets worldwide. Led by market-leading brands like BIONIC, Exo Terra, Fluval and Catit, the Hagen Group company will continue to invest in product innovation, pinnacle nutrition and consumer experience.
About Fluval
Fluval has been a trusted name in aquatics since 1975, recognized worldwide for its pioneering spirit and commitment to innovation. With a diverse portfolio of high-performance products, Fluval remains dedicated to enhancing the fishkeeping experience for hobbyists and professionals alike.
About Phillips Pet Food & Supplies
Phillips Pet Food & Supplies business started as a single feed store in 1938 and now has 11 distribution centers strategically located across the United States. Phillips proudly serves the Pet Specialty Industry and is committed to providing customers with the products and services that will contribute to the growth and profitability of their businesses. For more info, visit PhillipsPet.com.
Media Contact:
Kim MacKenzie
(781) 588-0506
Kim@hollywoodagency.com
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SOURCE: Hagen Group
View the original press release on ACCESS Newswire
