Hotel franchisor Choice Hotels (NYSE: CHH) reported revenue ahead of Wall Street’s expectations in Q4 CY2025, but sales were flat year on year at $390.2 million. Its non-GAAP profit of $1.60 per share was 3.7% above analysts’ consensus estimates.

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StockStory’s Take

Choice Hotels’ fourth quarter saw a positive market reaction as the company outpaced Wall Street’s expectations on both revenue and non-GAAP earnings per share, despite flat top-line growth compared to last year. Management credited higher-revenue brand momentum, robust international expansion, and strong growth in extended stay segments for supporting results. CEO Patrick Pacious pointed to “record U.S. extended stay hotel openings” and a deliberate strategy to exit underperforming properties, which improved the portfolio’s earnings profile and guest satisfaction scores.

Looking ahead, Choice Hotels’ forward guidance is shaped by an intention to accelerate U.S. net rooms growth, leverage a healthier pipeline, and expand its international footprint. Management highlighted several demand catalysts, including tax relief for U.S. households and major events like the World Cup, as factors that could drive travel activity. Pacious emphasized the company’s focus on capturing incremental share within value-driven travel, stating, “Choice has long been strategically positioned at the center of value-driven travel, and in the current environment, that consumer recognition supports our ability to capture incremental share within the segment.”

Key Insights from Management’s Remarks

Choice Hotels’ fourth quarter performance and outlook were shaped by targeted portfolio upgrades, extended stay leadership, and international growth.

• Extended stay segment growth: The company achieved its tenth consecutive quarter of double-digit growth in U.S. extended stay hotels, with the Everhome Suites brand driving an 8% year-over-year increase in openings. Management views the extended stay category as structurally resilient due to longer stays and higher owner margins.
• International acceleration: Direct franchising initiatives fueled a 37% jump in international revenues and a 13% expansion in the global room base. The Americas outside the U.S. and EMEA (Europe, Middle East, and Africa) regions showed strong portfolio gains, aided by direct model adoption and new hotel openings.
• Portfolio optimization and exits: Management accelerated the removal of underperforming U.S. hotels in the quarter, targeting properties with low guest satisfaction and subpar royalties. This move is expected to improve the overall earnings quality and allow backfilling with higher-quality hotels.
• Loyalty platform relaunch: The Choice Privileges program rolled out new features, including reduced thresholds for status and spend-based qualification, to encourage more frequent and direct bookings. Early results indicate faster enrollment rates compared to last year.
• Development pipeline strength: Global franchise agreements awarded rose 22% year over year, with 97% of pipeline rooms in higher-revenue brands. The company’s conversion-led model enables faster openings, positioning Choice to capitalize quickly as market conditions improve.

Drivers of Future Performance

Choice Hotels’ 2026 outlook hinges on conversion activity, international expansion, and consumer demand in value-focused travel segments.

• U.S. net rooms growth priority: Management expects U.S. net rooms growth to turn positive in 2026, supported by a larger conversion pipeline and targeted exits of underperforming hotels. Brands such as Quality Inn, Clarion, and Country Inn & Suites by Radisson are cited as key contributors to this rebound, with conversion hotels opening faster than new construction.
• International earnings momentum: Expanded direct franchising is increasing unit economics internationally while reducing the need for upfront incentives (“key money”). The company’s international royalty rates are lower than domestic, but the larger international pipeline and higher direct control are expected to drive steady earnings contribution.
• External demand catalysts and risks: Management sees potential upside from U.S. tax relief, lower gas prices, and national events, but acknowledges uncertainties around macroeconomic trends, inbound international travel, and the timing of recovery in new hotel construction. RevPAR (revenue per available room) improvement is expected to follow occupancy gains as the year progresses, particularly after lapping last year’s hurricane impact.

Catalysts in Upcoming Quarters

Looking ahead, the StockStory team will be monitoring (1) the pace of positive U.S. net rooms growth, particularly from conversion-driven brands, (2) the sustainability of international portfolio expansion and direct franchising economics, and (3) the effectiveness of the revamped Choice Privileges loyalty program in driving direct bookings and repeat stays. Additional focus will be placed on management’s ability to maintain margin discipline as development outlays decline and partnership revenue streams diversify.

Choice Hotels currently trades at $111.08, up from $109.40 just before the earnings. In the wake of this quarter, is it a buy or sell? The answer lies in our full research report (it’s free).

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