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Why Dillard's (DDS) Stock Is Up Today

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What Happened?

Shares of department store chain Dillard’s (NYSE: DDS) jumped 3.4% in the afternoon session after the stock appeared to stage a technical rebound following a sharp decline in the prior trading session. 

The upward move came after the shares experienced a significant drop of more than 7% during the previous day's trading. There were no major company-specific news releases or announcements to explain either the initial fall or the subsequent recovery, suggesting the price action was driven by market dynamics rather than fundamental changes in the business. Investors may have viewed the lower price as a buying opportunity, leading to the partial recovery.

After the initial pop the shares cooled down to $624.95, up 2% from previous close.

Is now the time to buy Dillard's? Access our full analysis report here.

What Is The Market Telling Us

Dillard’s shares are quite volatile and have had 18 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 14 days ago when the stock gained 3.6% on the news that investor confidence grew following its solid third-quarter performance and the announcement of a record special dividend. 

The department store chain's board approved a special dividend of $30 per share, the largest in its history. This news followed a strong third-quarter fiscal 2025 performance that reassured investors of the company's strength. During the quarter, the company delivered a 3% increase in total retail sales and 3% growth in comparable store sales. The combination of solid sales figures and a significant cash return to shareholders signaled financial health and bolstered investor confidence in the retailer's prospects.

Dillard's is up 38.7% since the beginning of the year, but at $624.95 per share, it is still trading 14.5% below its 52-week high of $730.73 from December 2025. Investors who bought $1,000 worth of Dillard’s shares 5 years ago would now be looking at an investment worth $11,295.

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