Expansion reflects a shift from day-zero verification to ongoing recognition, replacing traditional ID scans to radically boost conversion rates, reduce friction and fraud, and build trust with every interaction

Jumio, the leading provider of AI-powered identity intelligence, today announced the launch of its reusable identity solution, selfie.DONE, across North America. This expansion marks the next phase of Jumio’s global rollout of true reusable identity, following its successful launch in Latin America earlier this year.

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With selfie.DONE, the days of starting every onboarding flow with an ID document are over. By leveraging a global, consented identity graph, businesses can instantly recognize trusted users with just a selfie and only ask for a document when needed. For a large and growing share of enrolled users, that means reducing the highest-friction step in identity verification, and thus scanning an ID document disappears entirely. This approach acts as a fast lane for high-trust identities, whereas anyone the system cannot confidently recognize or match remains subject to full verification. This allows regulated organizations to reduce onboarding friction without compromising the rigorous security standards or compliance requirements necessary to operate with confidence.

Reusable identity has demonstrated a significant impact on conversion rates and platform resilience. During the intense traffic of the World Cup, a leading global gaming operator leveraged selfie.DONE to successfully scale their operations, with average daily requests more than doubling during the tournament. This performance underscores the solution's overall effectiveness, as the operator has seen up to 60% of users complete expedited, document-free verifications using selfie.DONE, driving a 20% increase in verification completion rates.

"With the launch of selfie.DONE in North America, we’re shifting the industry beyond static, point-in-time verification toward a model of continuous, contextual, and connected identity intelligence,” said Bala Kumar, president and CPTO at Jumio. “By enabling businesses to instantly recognize trusted users — without the friction of digital wallets or re-verifying from scratch — we are creating a fast lane for the digital economy."

Unlike closed-loop identity wallets or regional data silos, Jumio’s approach to reusable identity is powered by global, cross-customer intelligence. Each verification contributes to Jumio’s global identity graph of tens of millions of legitimate and fraudulent identities. This enables businesses to immediately and seamlessly recognize trusted users across geographies and industries.

This North American expansion reinforces Jumio’s leadership in reusable identity and identity intelligence, delivering a differentiated approach that balances user experience with robust fraud detection and KYC compliance. Jumio has been named as an Honorable Mention in the 2026 Gartner® Magic Quadrant™ for Identity Verification¹.

To learn more about Jumio and its award-winning, AI-powered identity intelligence solutions, visit jumio.com.

¹Source: Gartner Report, Magic Quadrant for Identity Verification, By Nayara Sangiorgio, Akif Khan, etc., July 2026.

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About Jumio

Jumio helps organizations to know and trust their customers online. From account opening to ongoing monitoring, the Jumio Platform provides AI-powered identity intelligence anchored in biometric authentication, automation and data-driven insights to accurately establish, maintain and reassert trust.

Leveraging powerful automated technology including biometric screening, AI/machine learning, liveness detection and no-code orchestration with hundreds of data sources, Jumio helps to fight fraud and financial crime, onboard customers faster and meet regulatory compliance including KYC and AML. Jumio has processed more than 1 billion transactions spanning over 200 countries and territories from real-time web and mobile transactions.

Based in Sunnyvale, California, Jumio operates globally with offices and representation in North America, Latin America, Europe, Asia Pacific, and the Middle East, and has been the recipient of numerous awards for innovation. Jumio is backed by Centana Growth Partners, Great Hill Partners and Millennium Technology Value Partners.

For more information, please visit www.jumio.com.

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