Where the World Unites campaign includes watch parties, interactive activities/games, promotions, and more to generate excitement and foster connections during the premier international soccer tournament

Pacific Retail Capital Partners (“PRCP”), one of the nation's leading retail real estate development, investment, management and advisory firms focused on evolving retail-led real estate, today announced a World Cup activation campaign that will transform its properties into activation hubs in more than 10 cities across the country. PRCP has designed a series of curated activations to drive engagement and sales throughout its portfolio, strengthen connections with soccer fans, and generate excitement for the premier international football tournament.

PRCP’s Where the World Unites campaign reflects the growing convergence of sports, entertainment, and experiential retail as shopping centers increasingly serve as destinations for cultural connection and shared community experiences. PRCP created this initiative to provide central gathering places for its communities to come together and partake in the excitement associated with the World Cup, which is projected to generate $30.5 billion in gross economic output across the U.S.

“The World Cup is one of the largest sporting events on the planet, and we felt it a natural alignment to activate our centers – which are largely considered town squares – into interactive hubs that allow our communities to experience the thrills of this global event together,” stated Marissa McCarren, Vice President, Marketing for Pacific Retail Capital Partners. “We put a lot of time, thought and energy into the Where the World Unites campaign, and believe we have designed something truly captivating that will continue drawing in customers throughout the duration of the tournament and generate added sales and traffic for our retailers.”

Guests visiting PRCP’s participating centers during the World Cup will enjoy a variety of soccer-themed experiences and promotions that vary across each property. Offerings include activities like live watch parties; selfie and photo-op stations; penalty kick simulators; fan contests; exclusive merchandise and gift card giveaways; and/or community appreciation givebacks. PRCP is also planning additional activations in the World Cup hosts cities where the company has assets, including:

• Bridgewater Commons in the New York Metropolitan Area is hosting a lively one-day soccer-themed event in center court featuring the New York Cosmos, two penalty kick simulators, a DJ, photo opportunities with player backdrops and cardboard cutouts, tenant giveaways, and a full-season selfie spot/backdrop, while also running a local leasing soccer jersey kiosk throughout the summer.

• Plaza West Covina in Los Angeles is running a major multi-week World Cup campaign highlighted by a large-scale “For the Love of the Game” Center Court viewing party for Colombia vs. Portugal, featuring a “Jersey Pit” vendor market, soccer clinics, cultural performances, interactive turf zone, tenant merchandise booths, photo ops, a live bracket wall, restaurant watch parties, and a center-wide shoe giveback initiative.

• Capital Mall in Seattle is hosting an interactive “Guess the Number of Soccer Balls” giveaway, where shoppers scan a QR code to enter on the mall’s website for a chance to win a gift card to one of the featured stores, supported by signage, a selfie spot, and full digital promotion.

Other PRCP centers participating in the Where the World Unites campaign include: Baldwin Hills Crenshaw Plaza in Los Angeles; Belden Village Mall and Great Northern Mall in Cleveland; Broward Mall in Miami; Champlain Centre in Plattsburgh, N.Y.; Chesterfield Towne Center in Richmond, Va.; Colonie Center in Albany, N.Y.; Franklin Park Mall in Toledo, Ohio; Northpark in Jackson, Miss.; The Shops at Palm Desert in Palm Desert, Calif.; Park Place Mall in Tucson, Ariz.; Parkway Plaza in San Diego; and, Queen Ka'ahumanu Center in Maui, Hawaii.

About Pacific Retail Capital Partners
Pacific Retail Capital Partners (PRCP) is one of the nation’s premier real estate investment groups, with a proven track record of evolving and repositioning large-format retail properties. Based in Southern California, PRCP strategically leads over $2.5 billion and 22 million square feet in assets under direct management and leasing. Additionally, PRCP manages 4 million square feet of asset management, advisory, and master planning services. To learn more visit pacificretail.com or follow on social media at: Facebook: @PacificRetailCapitalPartners and Instagram: @PacificRetail.

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