New data reveals brands who earn Top Shop standing see 1.8x more views and 2.4x higher revenue, underscoring the power of great products and reliable service in wholesale

In today’s crowded economy, where more brands are launching than ever, Faire is doubling down on what drives discovery: strong performance, clear identity, and consistency.

Today, Faire announced the Spring 2026 cohort of its Top Shop program, a recognition system designed to highlight brands that consistently deliver for independent retailers and help buyers cut through the noise with confidence.

For retailers navigating thousands of new brands, trust signals like ratings, reorder rates, and fulfillment reliability are increasingly shaping which products get stocked and which get skipped. Faire’s Top Shop program is more than a badge, it’s part of a broader effort to build the trust layer for modern wholesale.

“With so many brands to choose from, retailers value partners who are both dependable and distinctive,” says Faire CRO Jennifer Burke. “Top Shop helps surface those brands, making great partnerships easier to find and grow.”

The explosion of new brands has created unprecedented choice — and new complexity. Retailers have more to consider when deciding who to buy from, while brands compete for visibility in an increasingly crowded marketplace. Faire's Top Shop program helps navigate that complexity by surfacing clear, data-backed signals of strong performance, making discovery more seamless.

What is a Faire Top Shop?

Brands selling on Faire earn Top Shop status by demonstrating excellence across the fundamentals that matter most to retailers:

• Strong shop experience and merchandising
• High retailer ratings and satisfaction
• Consistent reorder behavior
• Reliable, on-time fulfillment

Top Shop brands are recognized quarterly with a badge across Faire’s search, category, and product pages, making it easier for retailers to identify high-quality partners instantly.

Why does Top Shop standing matter for independent retailers?

For retailers, the benefit is simple: faster, more confident purchasing decisions. In an environment where time, capital, and inventory risk are tightly managed, Top Shop helps retailers quickly identify brands that are not only compelling but dependable, reducing the risk of late shipments, unsold inventory, or inconsistent quality.

How Faire recognizes Top Shops and amplifies high performing brands

Faire will continue expanding the program’s reach and visibility, reinforcing its role as a cornerstone of the platform experience. Top Shop filters and badges highlight brands that are already delivering where it matters most - high-quality products, reliable fulfillment, and strong retailer satisfaction - while making them easier to discover and trust.

Early results show that brands recognized as Top Shop significantly outperform their category peers, with an average of 1.8x more views and 2.4x higher revenue, a reflection of strong underlying performance, amplified by increased visibility.

These results translate into meaningful business advantages: stronger reorder behavior that supports profitability, more efficient discovery that lowers customer acquisition costs, and consistent performance that builds retailer confidence over time.

Who are the Spring 2026 Top Shop brands? Explore over 5,000 brands being recognized this quarter as Top Shops here, and learn more about the Top Shop program for brands here.

About Faire

Faire is an online wholesale platform used by independent retailers to source unique products from around the corner and around the world. Faire’s data-driven approach levels the playing field for independent retailers by offering net 60 payment terms and free returns on opening orders, eliminating inventory risk and providing access to capital. For brands, the platform provides powerful sales, marketing, and analytics tools, so sellers can simplify their wholesale business and focus on making great products. To date, Faire has facilitated over 10M new connections between brands and retailers on the platform. For more information, visit www.faire.com.

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