Southern Glazer’s Wine & Spirits (Southern Glazer’s)—the world’s preeminent distributor of beverage alcohol—today announced that it has reached an agreement to acquire substantially all the assets of Eagle Rock Distributing Co.’s (Eagle Rock) Colorado operations, a leading total beverage distributor in Colorado.

Expected to close in the summer of 2026, the transaction presents a powerful opportunity to distribute Anheuser-Busch’s full product portfolio currently sold in Colorado—from its industry-leading beer brands, including Michelob ULTRA, Busch Light, Budweiser, and Bud Light, to its fast-growing hard beverages, including Cutwater Spirits, NÜTRL Vodka Seltzer, and BeatBox Beverages, to its new energy drink line, Phorm Energy—along with Tilray Brands, Sazerac Company, and a range of brands from additional suppliers.

“This acquisition enables Southern Glazer’s to significantly expand its total beverage distribution in Colorado by adding high profile brands to our portfolio that strategically align with our total beverage strategy,” said Wayne E. Chaplin, President & Chief Executive Officer, Southern Glazer’s Wine & Spirits. “Eagle Rock has built a strong business in Colorado with a highly respected team and valued supplier partnerships. By bringing our organizations together, we can expand opportunities for suppliers and provide even greater choice and service for customers.”

This acquisition expands Southern Glazer’s reach in Colorado and advances the Company’s strategy to deliver a broad, end-to-end beverage portfolio for customers and supplier partners. This acquisition will further strengthen Southern Glazer’s route-to-market capabilities throughout Colorado, providing customers with an expanded portfolio of top brands and greater access across the state.

“The beverage marketplace continues to evolve, and expanding our total beverage capabilities remains a key priority,” said Mark Chaplin, President, Commercial Sales, Southern Glazer’s Wine & Spirits. “Eagle Rock’s portfolio and strong presence in Colorado are a natural fit with our strategy and enhance our ability to serve customers and suppliers.”

Upon closing, Southern Glazer’s plans to continue operations out of the company’s existing facilities and distribute the Eagle Rock portfolio across the Colorado markets currently serviced by the operation.

“Eagle Rock has always been guided by a commitment to our people, our partners, and the communities we serve,” said Mike Economos, President, Eagle Rock Distributing Co. “Southern Glazer’s shares our values as a family-owned company with a deep commitment to building strong supplier and customer relationships. We’re confident this next chapter will build on Eagle Rock’s legacy and continue delivering exceptional service throughout Colorado.”

Both companies are working in close coordination to support a seamless transition and maintain uninterrupted service for customers and suppliers.

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, building brands for moments that matter. The multi-generational, family-owned Company has operations in 47 U.S. markets and Canada, as well as brokerage operations through its Southern Glazer’s Travel Retail Sales & Export Division in the Caribbean, Central and South America. In 2026, Southern Glazer’s was recognized by Newsweek as one of America’s Greatest Workplaces for Culture, Belonging & Community. In 2025, Southern Glazer’s was recognized by Newsweek as one of America’s Greatest Workplaces for Diversity and America’s Greatest Workplaces for Women. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Facebook, X and Instagram @sgwinespirits.

About Eagle Rock Distributing Co.

Eagle Rock Distributing Co. is a leading total beverage distributor with deep roots in Georgia. Founded in 2000 by John Economos and Steve Craine, Eagle Rock traces its history to Atlanta Beverage Company, established in 1930 — giving the Company nearly a century of continuous service to the Georgia market. Today, the second generation of the Economos family leads the business, continuing a tradition of excellence built over decades in the beverage industry. Eagle Rock proudly represents beer, wine, spirits, and non-alcoholic brands from some of the industry's most valued supplier partners — backed by a team committed to growing brands across the Georgia market. Focused on its core market, Eagle Rock will continue to operate its Georgia business in full, maintaining its longstanding commitments to suppliers, retail partners, employees, and the communities it has proudly served for decades. For more information, visit www.eaglerocks.com.

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Southern Glazer’s today announced that it has reached an agreement to acquire substantially all the assets of Eagle Rock Distributing Co.'s (Eagle Rock) Colorado operations, a leading total beverage distributor in Colorado.