Jordi Pujol, CFA appointed to lead Objective’s Valuation Advisory Group, driving nationwide growth and strengthening partnerships with financial and M&A professionals across the U.S.

Objective, Investment Banking & Valuation (“Objective”), a leading middle-market investment banking and valuation firm, today announced the national expansion of its Valuation Advisory Group under the leadership of Jordi Pujol, CFA.

With this strategic move, Objective is extending its established reputation for precise, defensible, and timely valuations from its strong Southern California base to clients and referral partners nationwide.

“Our team has built an unmatched reputation in Southern California for delivering valuations that withstand scrutiny and support critical decision-making,” said Channing Hamlet, Managing Director and Founder of the Objective Valuation Practice. “With Jordi’s leadership and our growing team of credentialed professionals, we’re now scaling that expertise across the country.”

As Leader of the Valuation Advisory Group, recognized by M&A Advisors, BVR Leadership Council, Exit Planning Institute and Association for Corporate Growth, Jordi Pujol will oversee Objective’s service delivery for financial reporting, tax compliance, transaction opinions, and strategic advisory valuations. His appointment marks a renewed commitment to meeting the needs of clients across industries and geographies, particularly in sectors where private company ownership transitions and investor reporting are increasing in complexity.

“Businesses and their advisors are demanding valuation partners who bring speed, technical precision, and clear communication,” said Jordi Pujol, CFA. “Objective is known for delivering institutional-grade valuation work with the responsiveness and efficiency of a boutique firm, and we’re building on that legacy to serve clients nationwide.”

Objective’s valuation professionals have completed thousands of valuations, bringing experience from some of the nation’s largest valuation and accounting firms. Their work supports private company owners, PE-backed portfolio companies, and referral partners including fractional CFOs, attorneys, fund managers, and M&A professionals who rely on independent valuations for transactions, compliance, and planning.

About Objective:

Objective, Investment Banking & Valuation (“Objective”) is a leading investment banking and valuation firm that services middle market companies within our industry practices: Business Services, Consumer, Healthcare Tech & Services, Life Sciences Services & Tech, Manufacturing & Distribution, and Technology. We advise on strategic sales, private equity sales, and minority sales as part of our sell-side M&A practice, helping clients evaluate all their options. We also operate a full-service valuation group providing tax compliance, financial reporting, transaction opinions, and strategic advisory services. Founded in 2006, Objective’s seasoned professionals have collectively executed over 500 M&A advisory engagements and thousands of business valuations throughout their careers. Our firm’s name embodies our core mission: to help business owners achieve their objectives. Learn more and find additional resources at objectiveibv.com.

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We’ve built an unmatched reputation for valuations that withstand scrutiny, now we’re scaling that expertise across the country.