Featuring Five Other Trailblazing Women Defining the Intersection of Fashion, Sports and Culture, New Campaign Will Further Fuel Momentum in the Brand’s Fast-Growing Women’s Business
True Religion, the iconic global lifestyle, apparel and accessories brand, today announced the launch of its 2025 holiday campaign, Wrapped in True, a bold celebration of confidence and individuality. Anchored by women who drive what’s next in fashion, business, sports and culture, Wrapped in True stars Ciara, a multiplatinum, Grammy Award–winning global superstar, acclaimed singer, songwriter, entrepreneur, philanthropist and icon who is shaping music and culture. The campaign also features five powerhouse women—Nicole Anderson, Ayan Broomfield, Kash Doll, Mahogany Jones and Alisah Washington—who are collectively redefining what it means to be a modern multihyphenate success.
“Partnering with True Religion on Wrapped in True felt like a natural fit because this campaign celebrates multihyphenate, successful women who are defining culture,” said Ciara. “The brand truly understands the power of not limiting yourself to one role, and that’s what I strive to embody every day.”
“We couldn’t imagine a better partner for this campaign than Ciara, who embodies the essence of True Religion by inspiring others to own their presence, speak through style and lead with confidence,” said Kristen D’Arcy, Chief Marketing Officer and Head of Digital Growth at True Religion. “We also celebrate the other powerhouse women leading this campaign—the creators, entrepreneurs and athletes who unapologetically express themselves and use their platforms to embolden others, build community and drive culture forward.”
At the center of pop culture, True Religion and the women fronting the Wrapped in True campaign play leading roles in the evolving intersection of sports and fashion. On live TV on game days, the cameras swing to them between plays, quarters and matches because their presence is part of the cultural playbook. Whether they’re running their business, being a great mom or cheering on the sidelines, the women featured in the Wrapped in True campaign always demonstrate what it means to “Own Your True”:
- Nicole Anderson is a model and real estate agent known for her trend-setting looks and jet-setting lifestyle.
- Ayan Broomfield is a former professional tennis player, NCAA doubles winner and philanthropist.
- Kash Doll is a Detroit-born rapper, actress and entrepreneur known for hit singles like “Ice Me Out” and “For Everybody.”
- Mahogany Jones is an entrepreneur who recently started her own real estate business in her home state of North Carolina.
- Alisah Washington is the founder of her own activewear brand, Le’Chanel, and a content creator.
“Wrapped in True underscores the excitement and momentum in our women’s business, which has grown by double digits for the last three years,” said Michael Buckley, CEO of True Religion. “We’re proud to partner with this phenomenal group of women who personify the confidence, success and energy of True Religion.”
The campaign spans digital, video, streaming audio, social, OOH and experiential activations, including a bus college campus tour featuring Team True members that will visit sites across the country. True Religion will also continue to deepen its connection with younger consumers through sports this fall, when the brand makes its drone show debut at major NCAA college football games.
True Religion doubles down on all things cozy and cool this holiday, from puffer jackets to fuzzy sweaters, active sets and more. On-trend hero styles prove the brand’s signature versatility goes far beyond denim. Featuring velour sets with zip-front hoodies, faux fur trim and fuzzy pom-poms, the collection also includes party-ready fits like bustier-style tops. The assortment leans into a collegiate story for both men and women, with varsity jackets, graphic tees and elevated polos with signature details and patches.
About True Religion
Founded in 2002, True Religion quickly became a global icon by redefining fashion with its bold Super T stitching and innovative construction. Worn by artists, athletes and style pioneers, the brand is rooted in self-expression and individuality. Today, True Religion continues to evolve while staying true to its heritage—blending timeless craftsmanship with modern influences. Offering high-quality denim, sportswear, accessories and more for men, women and kids, True Religion remains a go-to for those who live boldly and authentically.
View source version on businesswire.com: https://www.businesswire.com/news/home/20251021659813/en/
Contacts
Media Contacts:
Berns Communications Group
Alissa Heumann / Felicia Kane
aheumann@bcg-pr.com / fkane@bcg-pr.com