70 lenders onboarded, 40K new members added, Gen Z in focus as credit unions scale digital reach

Union Credit, the marketplace that embeds firm, one-click credit offers into everyday digital experiences, today celebrates the two-year anniversary of its marketplace launch. Over the past 24 months, Union Credit has fueled nearly $1 billion in loans and credit lines, brought 70+ lenders live, and connected nearly 45,000 new members to credit unions — with over one-third of them going on to adopt multiple products.

“Our mission from the start has been to weave credit union products directly into consumers’ everyday experiences — turning credit offers into a natural part of the journey, not an afterthought,” said Dave Buerger, Co-founder and CEO of Union Credit.

“We’ve effectively become the distribution hub for credit unions, much like Amazon transformed distribution for retailers. By embedding credit union offers across digital channels, we ensure consumers can access local, transparent, and competitive financing the moment they need it,” added Barry Kirby, Co-founder and Chief Revenue Officer of Union Credit.

Union Credit first launched with pre-approved and prequalified email campaigns through partners like Experian and LendingTree, giving consumers a frictionless way to explore credit union products without a hard credit pull. It has since expanded into direct-to-consumer channels by relaunching GoFurther.app and partnering with leading publishers, enabling instant checkout approvals and point-of-sale financing that convert shoppers into credit union members.

Union Credit is especially attuned to the habits and expectations of younger consumers. Gen Z makes up 40% of the U.S. population but only 4% of credit union membership. By embedding financial offers into the digital platforms where Gen Z already shops and spends time, Union Credit helps credit unions reach a generation that values convenience, transparency, and speed — driving down the average age of membership and positioning credit unions for long-term growth and success.

Union Credit’s momentum has been recognized with distinguished honors across fintech, embedded finance, and workplace culture:

• 2025 Finovate Awards - “Best Embedded Finance Solution”
• 2025 Americas Best Places to Work
• 2024 Global BankTech Award – “Best Embedded Solution”
• 2024 American Banker – Ranked #1 on “Best Places to Work in Fintech”
• 2024 BIG Innovation Award
• 2023 Finovate Awards - “Top Emerging Fintech Company”
• 2023 Reach - “Best of Show”

The Union Credit marketplace enters its third year with growing momentum, expanding distribution partnerships, and deeper traction with digital generations. By positioning itself as the central distribution hub for credit unions, Union Credit is building the infrastructure that allows credit unions to compete in a digital-first marketplace. The company aims to continue transforming credit delivery and expanding membership across Gen Z, millennials, and beyond.

About Union Credit

Union Credit provides consumers with firm, one-click credit offers embedded within their daily activities. The marketplace helps credit unions break into new markets digitally with access to the front end of purchase and financing experiences. Merchants embedding Union Credit benefit from providing customers with local, competitive, and advantageous offers that are in the buyer’s best interest. Visit our website and follow us on LinkedIn to learn more.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251002695829/en/

Union Credit marks two years with $1B in loans, 70+ lenders onboarded, and 40K new members added, positioning credit unions to expand digital reach and engage Gen Z.