Acxiom Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report

October 22, 2024 at 13:05 PM EDT

Acxiom enables joint customers using Snowflake’s AI Data Cloud to unlock the power of their data, deliver personalized customer experiences, maximize marketing impact and ROI, and accelerate business growth

Acxiom®, a global leader in customer intelligence and marketing enablement, today announced that it has been recognized as a leader in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving in a World Redefined by AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.

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(Photo: Business Wire)

The third annual edition of Snowflake’s Modern Marketing Stack Data report identifies the technologies, tools, and platforms used by Snowflake customers to show how marketers and advertisers can leverage the Snowflake AI Data Cloud with accompanying partner solutions to serve existing customers and convert valuable prospects. Snowflake analyzed usage patterns from a pool of approximately 9,800 customers as of April 2024 and identified 10 technology categories that organizations consider when building their marketing data stacks to capitalize on AI. The extensive report highlights three core factors throughout the industry that mark a significant departure from the martech ecosystem highlighted in the inaugural report in 2022, creating a new normal where AI, data gravity, and privacy are intertwined.

The report offers details on how this paradigm shift is giving rise to new trends in the marketing landscape, from truly data-empowered marketers to innovative measurement techniques for marketing effectiveness. The categories include:

Marketing and Advertising Tools & Platforms

Analytics & Data Capture
Enrichment & Hygiene
Identity & Onboarding
Customer Data Platforms
Marketing & Customer Engagement
Programmatic Solutions
Measurement & Optimization

Data Tools & Platforms

Integration & Modeling
Consent Management
Business Intelligence

The report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting AI Data Cloud Product Partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner technology providers and data providers marketers choose to create their data stacks.

“In a new age of innovation, we’re witnessing a changing of the guard around AI and how marketers capitalize on this massive opportunity as the very shape of the marketing stack evolves, leveraging the Snowflake AI Data Cloud to access and act on data directly where it resides,” said Denise Persson, Chief Marketing Officer at Snowflake. “Acxiom emerged as a leader in the Identity and Onboarding category, with joint customers leveraging its data and identity app within Snowflake's AI Data Cloud to enable unparalleled accuracy and scale in identity resolution.

“We’re very proud that Snowflake has identified Acxiom as a leader in Snowflake’s 2025 Modern Marketing Data Stack report,” said Keith Camoosa, Chief Product and Technology Innovation Officer at Acxiom. “As a trusted partner to the world’s best marketers, Acxiom works with Snowflake customers across the full marketing stack from data management to activation to professional services. We look forward to continuing to innovate with Snowflake and our shared customers in Snowflake’s AI Data Cloud.”

Click here to read The Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving in a World Redefined By AI, Privacy and Data Gravity.

Acxiom® is the global leader in customer intelligence and stands at the forefront of AI- enabled, data-driven marketing. As part of the Interpublic Group of Companies, Inc. (IPG), we specialize in high-performance solutions that boost customer acquisition and retention while fueling growth for the world's biggest brands and agencies. We transform omnichannel marketing strategies and execution using our AI-powered data and identity foundation, cloud-based data management, and martech and analytics services. For over 55 years, our teams across the US, UK, Germany, China, Poland, and Mexico have helped businesses optimize their marketing and advertising investments while prioritizing customer privacy. Find us on LinkedIn and discover more at Acxiom.com, where marketing is made better.