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Traeger Announces Brendan Welch as EVP of Engineering

Traeger, Inc. (“Traeger”) (NYSE: COOK), creator and category leader of the wood pellet grill, today announced the hiring of Brendan Welch as EVP of Engineering. In this role, he will serve as the leader of product development and technical execution for Traeger.

“We are very excited to add Brendan to the leadership team,” said Traeger CEO Jeremy Andrus. “His extensive focus on consumer product experience, technical excellence, and his ability to bring industry-leading products to market, make him uniquely qualified to introduce a new level of product development execution to Traeger. Innovation is at the core of our company, and we are confident that Brendan will be a key driver in Traeger’s mission to bring people together to create a more flavorful world.”

“I'm incredibly excited to join Traeger and to help the company achieve its next phase of growth and maturity. Traeger has built an incredible brand and I very much look forward to bringing more people together through these innovative products,” said Mr. Welch.

Mr. Welch joins Traeger with over 20 years of consumer product experience helping to bring innovative products to market at premium brands like Sonos and Bose. Traeger will benefit greatly from his breadth of technical experience and his focus on world class product development execution.


Traeger Grills, headquartered in Salt Lake City, is the creator and category leader of the wood pellet grill, an outdoor cooking system that ignites all-natural hardwoods to grill, smoke, bake, roast, braise, and barbecue. In 2023, Traeger entered the griddle category, further establishing its leadership position in the outdoor cooking space. Traeger grills are versatile and easy to use, empowering cooks of all skill sets to create delicious meals with flavor that cannot be replicated. Grills are at the core of our platform and are complemented by Traeger wood pellets, rubs, sauces, accessories, and MEATER smart thermometers.


This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding Mr. Welch’s impact on Traeger. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, our history of operating losses, our ability to manage our future growth effectively, our ability to expand into additional markets, our ability to maintain and strengthen our brand to generate and maintain ongoing demand for our products, our ability to cost-effectively attract new customers and retain our existing customers, our failure to maintain product quality and product performance at an acceptable cost, the impact of product liability and warranty claims and product recalls, the highly competitive market in which we operate, the use of social media and community ambassadors, a decline in sales of our grills, our dependence on three major retailers, risks associated with our international operations, our reliance on a limited number of third-party manufacturers and problems with (or loss of) our suppliers or an inability to obtain raw materials, and the ability of our stockholders to influence corporate matters and the other important factors discussed under the caption "Risk Factors" in our periodic and current reports filed with the Securities and Exchange Commission from time to time, including our Annual Report on Form 10-K for the year ended December 31, 2022. Any such forward-looking statements represent management's estimates as of the date of this press release. While we may elect to update such forward-looking statements at some point in the future, we disclaim any obligation to do so, even if subsequent events cause our views to change.


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