Football icon, TV pundit and Strictly Come Dancing champion Karen Carney partners with plant-based pioneers Beyond Meat to inspire meat-reducers with delicious plant-based meals for the BBQ and beyond this summer.

LONDON, UK / ACCESS Newswire / May 18, 2026 / Beyond Meat, Inc, a leader in plant-based meat, today announces a new UK ambassador partnership with Karen Carney, one of Britain's most respected sporting voices and a leading advocate for women's health, performance and confidence.

The partnership will see Karen front a series of national, seasonal and food-led media moments, including tasty recipe content, match-day and BBQ inspiration in the run up to this summer's big football tournament. Together, the activity is designed to inspire meat-reducers and plant-based curious consumers to discover how delicious, satisfying and versatile Beyond Meat^® can be as part of a balanced diet.

From quick midweek dinners to summer BBQs and big match-day moments, Karen will showcase how protein-packed Beyond Meat products can fit seamlessly into everyday life, without compromising on taste or enjoyment.

The partnership will spotlight Beyond Meat's range of plant-based products including Beyond Burger^®, Beyond Steak Pieces^® and Beyond Sausage^®, with seasonal recipe inspiration rolling out throughout 2026.

Ellie Stevens, Head of Brand, UK at Beyond Meat said: "Karen is a wonderful ambassador for Beyond Meat. She brings authenticity, authority and mainstream appeal, from elite sport and broadcasting to women's health and modern lifestyle conversations. Together, we want to show more people that Beyond Meat products offer a delicious, easy and high protein solution, whether you're a committed meat-reducer or simply curious to try something new."

Football legend Karen Carney said: "Thrilled to announce that I'm partnering with @beyondmeat this summer, with delicious plant-based eating on the menu. Look out for tasty recipes that are perfect for all occasions from match-day hosting to quick weeknight meals."

The campaign launched on May 11 with fresh recipe content, media interviews and summer food inspiration, with products available via major UK retailers and selected foodservice partners.

MEDIA CONTACT

Name: Gemma Harris
Company: Beyond Meat
Email: pressEMEA@beyondmeat.com
Website: http://www.beyondmeat.com/

SOURCE: Beyond Meat