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2 Profitable Stocks to Target This Week and 1 We Ignore

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Not all profitable companies are built to last - some rely on outdated models or unsustainable advantages. Just because a business is in the green today doesn’t mean it will thrive tomorrow.

A business making money today isn’t necessarily a winner, which is why we analyze companies across multiple dimensions at StockStory. Keeping that in mind, here are two profitable companies that balance growth and profitability and one that may face some trouble.

One Stock to Sell:

Sally Beauty (SBH)

Trailing 12-Month GAAP Operating Margin: 8.2%

Catering to both everyday consumers as well as salon professionals, Sally Beauty (NYSE: SBH) is a retailer that sells salon-quality beauty products such as makeup and haircare products.

Why Are We Out on SBH?

  1. Lack of new stores suggest it’s attempting to increase revenue at existing locations because demand is sluggish
  2. Disappointing same-store sales over the past two years show customers aren’t responding well to its product selection and store experience
  3. Revenue base of $3.71 billion puts it at a disadvantage compared to larger competitors exhibiting economies of scale

Sally Beauty is trading at $13.85 per share, or 6.5x forward P/E. Dive into our free research report to see why there are better opportunities than SBH.

Two Stocks to Buy:

Wingstop (WING)

Trailing 12-Month GAAP Operating Margin: 25.7%

The passion project of two chicken wing aficionados in Texas, Wingstop (NASDAQ: WING) is a popular fast-food chain known for its flavorful and crispy chicken wings offered in a variety of sauces and seasonings.

Why Do We Love WING?

  1. Same-store sales growth over the past two years shows it’s successfully drawing diners into its restaurants
  2. Highly efficient business model is illustrated by its impressive 26.1% operating margin
  3. Strong free cash flow margin of 16% enables it to reinvest or return capital consistently

Wingstop’s stock price of $186.41 implies a valuation ratio of 41.4x forward P/E. Is now a good time to buy? Find out in our full research report, it’s free.

Vertiv (VRT)

Trailing 12-Month GAAP Operating Margin: 17.9%

Formerly part of Emerson Electric, Vertiv (NYSE: VRT) manufactures and services infrastructure technology products for data centers and communication networks.

Why Are We Backing VRT?

  1. Core business can prosper without any help from acquisitions as its organic revenue growth averaged 21.9% over the past two years
  2. Free cash flow margin increased by 16 percentage points over the last five years, giving the company more capital to invest or return to shareholders
  3. Returns on capital are climbing as management makes more lucrative bets

At $295.02 per share, Vertiv trades at 48.9x forward P/E. Is now the time to initiate a position? See for yourself in our comprehensive research report, it’s free.

High-Quality Stocks for All Market Conditions

ALSO WORTH WATCHING: Top 5 Momentum Stocks. The best time to own a great stock is when the market is finally noticing it. These aren't just high-quality businesses. Something is happening with them right now. Elite fundamentals meeting near-term momentum — both boxes checked at the same time.

Find out which stocks our AI platform is flagging this week. See this week's Strong Momentum stocks — FREE. Get Our Strong Momentum Stocks for Free HERE.

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+354% five-year return). Find your next big winner with StockStory today.

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