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Instagram has been around for a very long time, 11 years in fact, and it is still considered one of the best and most popular social media platforms in the world. One of the reasons for this is because the app continually evolves with the times and continues to incorporate new features.
More than that, it has been labelled as one of the best social media platforms for marketing, and there is a good reason for that, it offers many benefits. If you are considering using instagram for your business and want to know what it can offer you, here are a few things.
Methods for targeted followers
Another great benefit of using Instagram are the many ways that the social media platform allows you to target users. One of the most popular and effective though, are the use of hashtags. For those who are not familiar, a hashtag basically groups certain content together which makes it easier to be found by other users.
You can even create hashtag challenges in order to target followers, which is something that brands have taken advantage of quite frequently. Instagram also has many tools that help with targeting followers, like TaskAnt, which is basically a hashtag generator which will suggest the best hashtags to use with each post. This way you can get more followers that will engage with your brand and grow your business. Hashtags are also great for analytics, as they tell you what people are most interested in when viewing how often they are used, which can help with content creation.
A large audience
Perhaps one of the biggest benefits of using Instagram, or an influential reason, is that Instagram has a massive audience. This means that whether you are an influencer, a business, or someone trying to become famous, your audience will probably be found on Instagram. At the beginning of January last year, Instagram had over 1 billion users.
Using a social media platform with a big audience means that you are able to reach likeminded people who share the same interests as you, or who would enjoy your product or service, and if you are a business, that means more customers. To be more specific, here are a few of the demographics in terms of age:
- 13-17 years old: 7.1%
- 18-24 years old: 29.6%
- 25-34 years old: 33.1%
- 35-44 years old: 15.9%
- 45-54 years old: 8.3%
- 55-64 years old: 3.8%
- 65+ years old: 2.3%
Not only is having a large audience good for sales, it also means that regardless of your niche, you will find people who are interested. Another benefit of a large audience is that you can get a lot of user generated content from them, eventually, which means less work for you.
Methods for targeted followers
Another great benefit of using Instagram are the many ways that the social media platform allows you to target users. One of the most popular and effective though, are the use of hashtags. For those who are not familiar, a hashtag basically groups certain content together which makes it easier to be found by other users.
You can even create hashtag challenges in order to target followers, which is something that brands have taken advantage of quite frequently. Instagram also has many tools that help with targeting followers, like TaskAnt, which is basically a hashtag generator which will suggest the best hashtags to use with each post. Hashtags are also great for analytics, as they tell you what people are most interested in when viewing how often they are used, which can help with content creation.
The ability to be visual
Since its release in 2010, it has been known as the best social media platform to be visual, and that’s because it offers many different ways for its user to post content. You are given the choice of posting images, GIFs, videos, Reels, Stories, IGTV and most recently, the ability to livestream.
For example, if you are a business, then using Stories is a great way to advertise your products without getting in the way of your follower’s feeds, since you can create a video that shows off your products within seconds in Stories. It can also be used to answer polls, or get feedback from customers. Visual content is becoming incredibly important in marketing, and more than that, content that is entertaining.
Many ways to engage
Of all the social media platforms, Instagram is one of the best for engaging with followers, and this is a great benefit, especially for businesses, because it means that you can increase your brand awareness and brand image. As mentioned, Stories are great for getting the opinions of followers, but there are more ways too.
You can take advantage of Live to directly communicate with followers, and answer any questions they may have. There are Reels which are fun and entertaining, as well as IGTV which can be used to show your followers a behind the scenes video. You can reply to comments and direct messages, or better yet, engage first with potential followers and comment on their posts.
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