EL SEGUNDO, Calif., Sept. 24, 2026 (GLOBE NEWSWIRE) -- Fabletics, the world’s most fashionable, high-performance activewear brand, today unveils its eighth collection in partnership with entrepreneur, fitness enthusiast, and pop culture icon Khloé Kardashian. Since first partnering in 2023, Fabletics and Kardashian have built one of the brand’s most successful collaborations while introducing multiple fan-favorite innovations including the franchise No-Seam PureLuxe TLC Legging, booty-enhancing Seamless Scrunch High-Waisted Legging and recently launched PureLuxe Push-Up Bra.
“What I love about working with Fabletics is that they understand how I want clothes to make me feel: confident, sexy and completely myself,” said Kardashian. “For this collection, we're bringing that energy to everyone's winter wardrobe with pieces that are cozy, yet flattering and fun. Just because it’s cold outside doesn’t mean you can’t look hot.”
Designed to make a statement even as temperatures drop, the 19-style collection puts a fresh, fashion-first spin on cold-weather essentials, proving that bundling up doesn’t have to mean blending in. From luxe shine and faux fur to pops of pink, the collection is bold and playful just like Kardashian, and features extra cozy fabrics including the new Polar Fleece and Flutter Knit.
New styles include the Belted Shine Insulated Coat, Teddy Hooded Jacket, Polar Fleece Cropped Hoodie and Polar Fleece Wide Leg Sweatpant, as well as a new take on the brand’s popular Cold Weather line with an updated seamless design that’s debuting in a legging, jumpsuit, half zip and shrug. Complementing the collection is an expanded array of new statement accessories, including the Flutter Knit Beanie and Balaclava, Faux Fur Trapper Hat and Bucket Hat, Flutter Knit Scarf, Polar Fleece Gloves and Faux Fur Oversized Tote.
“Khloé continues to push us to think differently about how we combine fashion and performance,” said Kate Williams, Vice President, Women’s Design, Fabletics. “With every collection, we refine fit, fabrication and construction while introducing details that feel distinctly hers. This season pairs warmth with confidence through pieces that sculpt and support while retaining the bold point of view she brings to everything she wears.”
The collection comes to life in a cheeky, over-the-top digital short starring Kardashian as a weatherwoman reporting through increasingly severe conditions. As the forecast intensifies, Khloé’s looks get progressively hotter, putting a playful spin on dressing for the weather.
Extending the campaign into stores, the brand will launch the “Hot Pursuit Scavenger Hunt” at all Fabletics stores nationwide from September 25 through 27. Customers can search for hidden “chilled” blue hangers for a chance to win a Fabletics gift card.
Fans in Los Angeles can also stop by the Fabletics West Coast flagship store at Century City from 12-6pm on October 3 and 4 for a special Fabletics by Khloé activation including a larger-than-life interactive billboard with free prizes and giveaways (while supplies last).
Like all Fabletics offerings, the new collection is designed to be size-inclusive, with available sizes ranging from XXS to 4X. Starting today, September 24, the collection is available for purchase in Fabletics stores and at www.Fabletics.com/Khloe.
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About Fabletics
Founded in 2013 and headquartered in El Segundo, CA, Fabletics is the world’s largest digitally native activewear brand*, fusing style-centric design with cutting-edge technology to deliver fashionable, high-performance active lifewear at an accessible price. Powered by its proprietary Fashion OS tech platform and an innovative VIP membership program, Fabletics offers a uniquely personalized shopping experience to its more than 3 million active customers. The brand has evolved activewear beyond the gym into every aspect of daily life—championing confidence, inclusivity, and self-expression for everyone and every body. Fabletics collections are available online in the U.S., Canada, and Europe, and in person at more than 135 state-of-the-art retail stores.
*Source: Euromonitor International Limited; Based on total global retail sales in the calendar year 2020 from custom research conducted in October 2021.
Media Contact:
press@fabletics.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/32466bfd-c5b9-4be4-b102-834cc932f0da
https://www.globenewswire.com/NewsRoom/AttachmentNg/85b5adc4-6518-4c18-9779-73a54209e3b5
