Santorini, GR - February 03, 2026 - Wineland Tours, a boutique premium travel brand based in Santorini, is showcasing the growing shift in luxury travel away from traditional sightseeing checklists and toward story-driven experiences that feel personal, meaningful, and culturally immersive. As travelers increasingly seek depth over volume, Wineland Tours reflects how storytelling has become a central design method for modern premium touring in Greece.

Luxury travel is undergoing a notable transformation. Overcrowding, lack of uniqueness, and fast-paced itineraries have prompted high-end travelers to prioritize calm, private experiences led by knowledgeable local experts. According to Virtuoso’s 2025 Luxe Report, luxury travelers are expressing a strong “yearning for transformative experiences” and deeper connections with people and place—an insight that aligns closely with how Wineland Tours designs its private journeys.

Wineland Tours curates private, sommelier-led wine and cultural experiences in Santorini and Athens, combining boutique winery visits, gastronomic storytelling, and seamless logistics. Each experience follows a narrative rather than a checklist, allowing guests to engage with Greece’s landscapes, history, and local makers in a more intentional and emotionally memorable way.

“Today’s luxury travelers are looking for experiences that feel authentic and unrushed,” said the company spokesperson. “Wine and gastronomy allow us to tell the story of a place—its people, heritage, and terroir—in a way that feels approachable and deeply human.”

Industry data further highlights this shift. Hilton’s 2025 Trends Report notes that one in four travelers plans to seek unique experiences, while American Express reports that 70% of Millennials and Gen Z value journeys that emphasize the experience itself as much as the destination. Expedia Group also reports that 61% of travelers now find trip inspiration through social media, reinforcing the demand for aesthetic, story-led moments that resonate beyond the trip itself.

By offering private-first touring, warm expert guidance, and thoughtfully paced itineraries, Wineland Tours addresses common travel frustrations such as crowded schedules, generic experiences, and stressful logistics. With Santorini as its home base and a growing footprint in Athens, the brand continues to position itself as a credible example of authentic, story-driven luxury travel in Greece.

To explore Wineland Tours’ story-driven private experiences, visit https://wineland.tours. Follow @‌wineland.tours on social media for online updates and photos.

About Wineland Tours

Wineland Tours is a boutique travel company in Greece that creates private, story-driven experiences built around wine, culture, and local traditions. Based in Santorini, with tours also available in destinations such as Athens, the company offers sommelier-led wine tours, cultural visits, and carefully planned itineraries. Wineland Tours focuses on calm pacing, personal service, and meaningful local connections. Its goal is to help travelers experience Greece with depth and understanding, not just visit popular sights.

Media Contact
Company Name: Wineland Tours
Contact Person: Ioanna Pilati
Email: Send Email
Phone: +30 6976 022 355
Country: Greece
Website: https://wineland.tours/