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Staples and Stanton Optical Partner to Bring Affordable, High-Quality Eye Care to Select Staples® Stores

First Stanton Optical locations inside Staples stores to open in Pennsylvania in fall 2025

Staples today announced a new partnership with Now Optics, the parent company of Stanton Optical, to launch Stanton Optical locations inside select Staples stores, bringing affordable, convenient, high-quality eye care and eyewear to consumers.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250821649130/en/

Rendering of the planned Stanton Optical concept inside Staples stores. Final design may differ.

Rendering of the planned Stanton Optical concept inside Staples stores. Final design may differ.

The initiative adds to Staples’ portfolio of services, which includes wireless and technology solutions, printing, shipping and more. The partnership reinforces the company’s position as a destination for both essential products and convenient services.

Each Stanton Optical location inside Staples will offer a full-service eye care experience, including same-day eye exams provided by independent eye doctors, prescription eyewear and optical labs capable of producing single-vision glasses in as little as 30 minutes. The first locations are expected to open in fall 2025 in Pennsylvania and will serve as pilot sites for the partnership.

“At Staples, we’re redefining what it means to be a destination for our customers,” said Marshall Warkentin, President, Staples U.S. Retail. “Partnering with Stanton Optical adds to our portfolio of services by bringing trusted eye care into our stores, making Staples an even more valuable resource in the communities we serve. Stanton Optical’s offering is fast, high quality and affordable, attributes that are aligned with the Staples brand and what our customers are asking for.”

This collaboration reflects both companies’ shared commitment to making everyday solutions easy and accessible. It also highlights new ways to combine essential services with retail experiences, delivering greater value and convenience for consumers.

“For almost 20 years, Stanton Optical has been working to modernize the eye care experience by eliminating wait times, making eye care more affordable and delivering glasses as fast as possible,” said Daniel Stanton, Founder and CEO of Now Optics. “Our partnership with Staples brings that vision to life in an exciting new format – making it even easier for patients and customers to access the care and eyewear they need in the places they already shop.”

The Stanton Optical experience at Staples will feature a curated selection of best-selling frames, popular contact lens brands, and the flexibility to expand products and services based on demand and available space. Over time, select locations may also broaden clinical services to include dry eye treatment and diagnostic technologies such as Optical Coherence Tomography imaging, depending on store layout. The in-store experience will also create opportunities for bundled promotions and cross-category shopping, giving customers even more reasons to choose Staples for their everyday needs.

About Staples:

For nearly 40 years, Staples has been a trusted leader in workplace and classroom solutions, serving millions of customers from small businesses and entrepreneurs to remote workers, parents, teachers and students. The company provides a comprehensive portfolio of products and convenient services, including print, travel, tech, shipping and recycling, all supported by a dedicated team of experts committed to making your day easier. With its Easy Rewards™ program, Staples also helps customers earn points every time they shop. Staples also offers fast, reliable delivery options, with next-day service available to over 98% of the U.S. on qualifying orders. Headquartered near Boston, Massachusetts, Staples operates throughout North America via e-commerce and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com® or follow @Staples on social media.

About Now Optics:

Now Optics was founded in 2006 with a mission to make eye care easy and accessible for everyone. Today, it is the largest founder-owned and operated optical retailer in the U.S., transforming how people buy eyewear and leading the modernization of the eye care experience.

Through its flagship retail brand, Stanton Optical, Now Optics merges expert eye care with innovation to deliver a seamless, omnichannel experience. With more than 300 locations across 32 states the company offers same-day glasses, eye exams provided by independent eye doctors, and a tech-enabled customer journey built for speed, affordability, and convenience.

Committed to expanding access to quality vision care, even in remote or underserved communities, Now Optics is redefining what modern eye care looks like. Learn more at nowoptics.com.

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