Avaya, a global leader in enterprise CX, today announced that CRN®, a brand of The Channel Company, has recognized the Avaya Partner Program with a 5-star rating in its 2025 Partner Program Guide. This marks the 17th consecutive year that Avaya has received this distinction, underscoring the strength and value of its partner program in fostering long-term success for its partners, working together to deliver market-leading solutions and world-class enterprise customer experiences to its customers.
“Our recognition in CRN’s Partner Program Guide is a testament to Avaya’s enduring commitment to our partner ecosystem,” said ML Maco, Chief Revenue Officer at Avaya. “We carefully select and nurture relationships with partner organizations who share our vision for innovation and excellence in enterprise customer experience – and we are proud of the success we achieve together.”
“It's great to see Avaya’s Partner Program receiving consistent recognition by CRN, as its Partner Ecosystem has always been one of the hallmarks of Avaya’s success,” said Travis Frilling, Senior Director of Business Development at Jenne. “It is through those expansive partnerships that together we are able to help enterprises navigate the patchwork of technologies available, cutting through the complexity to deliver the innovative, and most recently, AI-powered solutions our partners and customers expect.”
This recognition marks the 17th consecutive year Avaya has been honored with a 5-star rating for its Partner Program, solidifying its dedication to cultivating an innovative partner ecosystem. In 2025, Avaya’s partner program continues to hone its focus on those partners best equipped to meet the exacting needs of the world's largest and most demanding enterprises with enhanced incentives, training opportunities, and strategic initiatives designed to further strengthen those strategic partnerships. As Avaya adapts its partner strategy, it prioritizes collaboration, shared growth, and mutual success for Avaya, its partners, and customers. The evolving program is anchored in three core principles: loyalty, quality, and organic growth, aligning with Avaya’s strategic product evolution. By focusing on these tenets, Avaya aims to enhance its partner ecosystem, fostering growth and empowerment for partners and customers.
The CRN 5-Star Award is an elite recognition given to companies that have built their partner programs on the key elements needed to nurture lasting, profitable, and successful channel partnerships. For the 2025 Partner Program Guide, the CRN research team evaluated vendors based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.
About Avaya
Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Avaya is the global leader in customer experience (CX) solutions for large enterprises, providing organizations with the tools they need to drive customer and employee engagement and achieve better business outcomes.
The world’s biggest brands trust Avaya’s contact center and collaboration technology to deliver innovation, allowing organizations to add best-in-class technologies on top of their existing infrastructure. With the freedom to choose their journey to innovation, there’s no limit to the experiences Avaya customers can create. Learn more at www.avaya.com.
About The Channel Company:
The Channel Company (TCC) is the global leader in channel growth for the world's top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.
© 2025 The Channel Company, Inc. CRN is a registered trademark of The Channel Company, Inc. All rights reserved.
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Source: Avaya Newsroom
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