High Alpha doubles down as Pimly’s Agentic AI connects Commerce and CRM through Salesforce’s ecosystem

Pimly, the first Product Cloud built natively on Salesforce, today announced a $2.25 million strategic funding round led by High Alpha. The investment fuels Pimly’s mission to transform how enterprises deliver product experiences across Commerce, Sales and Service — a space rapidly redefining the future of digital engagement.

Pimly has emerged as the innovation layer connecting Product, Commerce and CRM, giving companies a unified system where every product record, every customer and every transaction work seamlessly together inside Salesforce. The result: organizations can now activate rich product experiences that convert, retain and delight customers — all without the disconnected data and integrations that traditionally slow growth.

“Salesforce customers are proving that a true commerce advantage comes from connecting product and customer data natively,” said Mike Fitzgerald, co-founder and partner at High Alpha. “Pimly is unlocking that capability with remarkable speed, enabling companies to innovate where their competitors can’t.”

Riding a surge of ecosystem adoption, Pimly is now powering large global enterprise product catalogs across Salesforce, connecting Commerce and CRM data to deliver intelligent, unified product experiences that span continents and teams. This includes deep traction across industries like Manufacturing and Retail & Consumer Goods (RCG), where complex, data-rich products demand connected experiences across every customer touchpoint. The platform now processes nearly 80 million discrete Salesforce-native product data operations each month — a more than 5× increase since Q1 — highlighting the scalability and performance of Pimly’s platform as the backbone for product experiences across Salesforce’s clouds.

Agentic AI Meets the Product Cloud

The new capital will accelerate Pimly’s next phase of innovation across four strategic initiatives:

• AI-Powered Onboarding Assistant – A generative design engine that models complex product hierarchies automatically, cutting onboarding time from weeks to hours.
• AI-Driven Product Data Enrichment – Automated discovery and correction of incomplete product data, enriching attributes and relationships using secure, explainable AI.
• Pimly Product Expert Agents – Always-on, Agentic AI systems that act as digital product experts for commerce, sales and service teams — answering product questions, troubleshooting issues and driving conversions 24/7.
• Pimly Semantic Layer – A breakthrough search experience that unifies structured and unstructured product content (including PDFs), allowing instant answers across complex catalogs, saving time and improving decision confidence.

“Companies no longer want to manage static product data — they want to activate it,” said Mike Dannenfeldt, CEO and founder of Pimly. “Pimly is the foundation of that activation layer inside Salesforce. It turns product information into living, intelligent experiences that power agents, reps and stores alike.”

Pimly’s platform is deeply embedded across Salesforce Sales, Service, Revenue, Experience and Commerce Clouds, serving as the connective tissue between products, people and performance.

To learn more about Pimly, visit www.pimly.co.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251013481100/en/

“Salesforce customers are proving that a true commerce advantage comes from connecting product and customer data natively. Pimly is unlocking that capability with remarkable speed, enabling companies to innovate where their competitors can’t."