Advisor360° Acquires Generative Artificial Intelligence Provider Parrot AI

Deal Brings Advisor-Specific Gen AI SaaS Directly to Advisors

Advisor360°, a leading provider of integrated technology for enterprise wealth management firms, has acquired Parrot AI, a Boston-based generative AI technology firm. The acquisition builds on Advisor360°’s existing AI capabilities with the addition of Parrot AI’s premium software—enabling advisors to record, transcribe, and summarize meetings to produce shareable notes and files that securely and seamlessly integrate with all major meeting and conferencing platforms.

Along with integrating premium generative AI capabilities into its configurable platform, Advisor360° also plans to introduce Parrot AI’s software as a stand-alone version specifically for advisors.

Advisor360° acquired Parrot AI’s core technology and intellectual property as part of the transaction and welcomed 12 full-time employees, including Parrot AI CEO and Co-founder Paul Morville. The team has deep experience across software and product development, large-scale SaaS, information security and privacy for enterprise companies.

“We’re thrilled to welcome Paul and the Parrot AI team to Advisor360°,” said Mike Fanning, CEO of Advisor360°. “Advisors devote countless hours and resources to client meetings and want customized solutions that streamline manual tasks. This team is at the forefront of what’s possible with gen AI, and they’ve created software that will meaningfully improve advisors’ ability to serve clients.”

Advisor360° will integrate Parrot AI’s robust note-taking capability onto its configurable platform, eliminating post-meeting task creation and coordination. The application’s secure meeting transcription will generate actions in Advisor360°’s CRM that, once approved by advisors, will trigger automated workflows across its core applications, including account opening, trading, and planning tools.

“We’re excited to be part of the Advisor360° team as they introduce generative AI functionality tailored for advisors,” said Morville, who will serve as Product Architect. “Advisor360° is already at the forefront of innovation in the industry, and we look forward to utilizing our expertise to expand their suite of AI-driven offerings.”

About Advisor360°

Advisor360° builds, integrates, and delivers technology for wealth management firms. The company’s award-winning integrated and open architecture SaaS platform, powered by AI-driven insights, brings a connected digital wealth experience to financial advisors, their clients, and the home office so that firms can drive better outcomes and innovate quickly. Advisor360° clients benefit from timesaving capabilities and streamlined workflows when it comes to portfolio management and performance reporting, digital onboarding, contact management, financial planning, insurance, proposal generation, trading and model management, document management, analytics, client portal, and compliance. The company’s proprietary Unified Data Fabric® (UDF) is the foundation of its platform, weaving together shared services and pre-built integrations that work with existing technology stacks. The company is headquartered in Weston, Massachusetts, with offices in Bengaluru, India; and remote workforces in Canada and Northern Ireland.

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