Pressed Juicery Appoints Restaurant Innovator Justin Nedelman as New CEO

June 06, 2023 at 09:00 AM EDT

The Former CEO and Co-Founder of Eureka! Restaurant Group Brings Unparalleled Hospitality Expertise to Usher In New Chapter For The Iconic Cold-Pressed Juice Company

Today, Pressed Juicery, the leading cold-pressed juice and functional wellness brand, announces the appointment of innovative restaurateur and visionary entrepreneur, Justin Nedelman, as the company’s new CEO. Nedelman will lead the charge of the company’s evolution and drive its next phase of growth – focusing on product innovation, retail expansion and in-store customer experience.

Nedelman notably launched his career in real estate, and parlayed his unprecedented success into the world of hospitality with his prior roles as Chief Real Estate Officer of FAT Brands Inc., a global franchising company, and Co-Founder of Eureka! Restaurant Group, a chain restaurant group focused on local ingredient sourcing. Utilizing his hospitality-driven mindset and guest-first approach, Nedelman will bring a revitalized retail strategy focused on guest experience in-store ranging from customer service to retail design as well as a new product roadmap catalyzing customer acquisition while appealing to brand loyalists.

“As an avid wellness and fitness enthusiast, I’ve been following Pressed’s trajectory from the very beginning,” said Justin Nedeleman, CEO of Pressed Juicery. “I’ve witnessed the brand’s evolution to date and am excited to lead the plant-based wellness revolution with Pressed. With 112 locations nationwide and a burgeoning wholesale business, Pressed is on the precipice of major expansion as an omnichannel brand.”

Prior to joining Pressed, Justin co-founded the award-winning and influential Eureka! Restaurant Group, impressively leading a team of 1,800 across six different states and delivering over $100 million in run rate sales. He ascended as a national leader in franchising through his role as Chief Real Estate Officer for FAT Brands Inc. where he oversaw 2,300 restaurants boasting 17 brands, including Food Court, QSR, Casual Dining, and Polished Casual Dining.

“Justin possesses an unparalleled track record in scaling dynamic food and beverage brands that connect with consumers on a national stage,” said Hayden Slater, Co-Founder of Pressed Juicery. “We are thrilled to have him onboard as our new CEO and see his appointment as a critical element of Pressed’s next chapter as an omnichannel wellness lifestyle brand.”

The company was founded in 2010 by three friends united by the shared belief that fundamental nutrition is the cornerstone of health and wellness. Today, the Pressed brand has evolved its mission to pave the way for making real, healthy food accessible for everyone. The brand’s plant-based menu includes cold-pressed juices, wellness shots, dairy-free soft serve, smoothies, smoothie bowls, snacks, and supplements.

Pressed Juicery is slated to launch new product offerings and brick-and-mortar locations with additional availability at over 3,000 retailers including Sprouts, Whole Foods, and Target.com.

About Pressed Juicery

Pressed Juicery is the leading cold-pressed juice and functional wellness brand dedicated to making healthy living as convenient and delicious as possible. The company's mission is to pave the way for plant-forward living by making real healthy food accessible to everyone. The brand offers over 40 delicious varieties of cold-pressed juice, plant-based milks, power-packed smoothies, health-boosting shots, and revolutionary soft serve made from only fruits, nuts, and vegetables. Pressed operates over 110 Pressed Juicery retail stores in nine states, and is available in nearly 3,000 locations through its wholesale partners and can be purchased directly from their website to any location within the U.S. For a complete list of locations where Pressed is available, please visit pressed.com and follow Pressed on Facebook & @pressedjuicery on Instagram & Twitter.