PORTLAND, ME / ACCESS Newswire / September 24, 2026 / Luke's Lobster, the certified B Corp known for its best‑in‑class, traceable, and sustainable seafood sourced directly from fishermen, is celebrating National Lobster Day with a two-day deal on its signature lobster roll. On Thursday, September 24th and Friday, September 25th (National Lobster Day), guests at participating Luke's Lobster shacks nationwide can get a quarter-pound Lobster Roll and Chips combo for $20, a discount from the usual $26 to $28 price, depending on location.

"I grew up in Maine thinking every day could be a lobster day, so National Lobster Day always feels like something worth celebrating," said Luke Holden, founder of Luke's Lobster. "This year we wanted to make that easy for everyone else too with $20 for a quarter-pound lobster roll and chips, this Thursday and Friday, at any participating shack."

For more information visit lukeslobster.com/pages/national-lobster-day-2026 or follow @lukeslobster on social media.

About Luke's Lobster

Luke's Lobster was born out of the dream of Maine native and third-generation lobsterman Luke Holden brought the quality, affordable lobster rolls of his youth to NYC. After meeting his co-founder Ben Conniff on Craigslist, the two twenty-somethings, along with Luke's dad, Jeff Holden, who is the very first licensed lobster processor in the state of Maine, opened their first lobster shack in a 250 square foot space in NYC's East Village in October 2009. Nearly 17 years later, the family business now includes Luke's brothers Bryan and Mike. In 2018, Luke's furthered their growing seafood company's commitment to sustainability and socially conscious business practices by becoming a certified B Corporation®, reflecting Luke's Lobster's deep devotion to each of its communities, its family of teammates, and the environment, and in 2024 was a recipient of Travel + Leisure's Global Vision Award. Please visit www.lukeslobster.com for more information.

MEDIA CONTACT: Carla Tracy Public Relations | carla@carlatracypr.com | 646-591-7126

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SOURCE: Luke's Lobster