LONDON, UK / ACCESS Newswire / July 1, 2025 / SheerLuxe has won the award for ‘Best Online Brand' at the AOP and ‘Digital Brand Of The Year' at the PPA Awards. The company is one of the leading digital lifestyle publishers in the UK. Charlotte Collins also collected the award for ‘Editor Of The Year' at the AOP Awards.

Launched in 2007 by Georgie Coleridge Cole as a directory of online retailers, SheerLuxe has evolved to become the leading digital fashion and lifestyle publisher in the UK.

As winner of the ‘Best Online Brand' at the AOP Awards and ‘Digital Brand Of The Year' at the PPAs, SheerLuxe has cemented its reputation as a trailblazer and an authoritative voice in digital publishing, producing content that resonates with its growing audience. SheerLuxe has experienced remarkable growth, with a total network of 5.5m people across digital platforms in 2024, a 266% increase in two years. By prioritising first-party data and audience engagement, SheerLuxe has outpaced traditional publishers.

SheerLuxe's multi-channel strategy drives exceptional growth. In 2024, newsletter subscribers reached 560,000 (+27% in two years), with a 62% open rate and 9% click-to-open rate. Roughly 90% engage with SheerLuxe three times a week.

SheerLuxe's authentic, always ‘on' social content often goes viral, with record views of over 3.4m and 192k likes for behind-the-scenes videos. TikTok has grown 2,709% in new followers since its launch in June 2022. Instagram grew 149% in 2024.

At its core, SheerLuxe is a people-led brand. Its team cultivates authentic audience relationships, delivering high-quality content that anticipates trends and ensures continued innovation in digital media.

Charlotte Collins, SheerLuxe's editor-in-chief won ‘Editor of the Year' at the AOP, highlighting the brand's editorial excellence. It is also recognition of Charlotte's ability to lead a collaborative team and drive SheerLuxe's innovative, multi-platform editorial strategy.

Charlotte's strategic ability to differentiate SheerLuxe from competitors makes her an exceptional leader to secure the brand's success and growth across various platforms. Her skills extend beyond content creation, driving significant sector growth and impact, and leading to new commercial partnerships and front-cover initiatives. Charlotte's editorial leadership is driven by data-led decision-making and a keen understanding of audience engagement.

SheerLuxe isn't just keeping up with the future of publishing - it's defining it. With a clear vision, diversified revenue streams, and a loyal audience at its core, SheerLuxe is positioned to continue setting the pace for what modern digital media can - and should - be.

Sheeluxe founder and CEO, Georgie Coleridge Cole, said: "Eighteen years since we launched, it's incredibly rewarding to win ‘Best Online Brand' at the AOP and ‘Digital Brand Of The Year' at the PPAs. Our team works tirelessly to grow our network and achieve commercial success while consistently delivering best-in-class online content. This award is a huge testament to the brand we've become."

SheerLuxe editor-in-chief, Charlotte Collins, said: "I'm thrilled to have been selected as AOP's ‘Editor of the Year'. Spending every day working with the hardest-working team is the most rewarding part of the role, and I'm thrilled that our dedication to creating exciting, engaging digital content has been recognised."

About SheerLuxe

SheerLuxe was first launched by Georgie Coleridge Cole in 2007 as a directory of online retailers but today, it is one of the UK's leading online fashion and lifestyle publishers. Think of it as a cooler, in-the-know friend, updating readers with news, views, edits and opinions on all things relevant and desirable for the modern woman, from fashion and beauty to careers and travel.

Alongside its wealth of editorial content - covering everything from fashion and beauty to culture and opinion - it gives readers 360° access to the SheerLuxe lifestyle through social media, digital events, podcasts, behind-the-scenes series, The SheerLuxe Show and more.

Media Contact:

Emily Ferguson
SheerLuxe
emilyferguson@sheerluxe.com

171 Wingate Square#
London
SW4 0AN
GB

SOURCE: SheerLuxe