Strategic Partnership to Bring Mobile Augmented Reality Solutions to the Asian Market
DILBEEK, BE / ACCESS Newswire / March 28, 2025 / Belgian start-up, TROPOS AR has announced its expansion into Asia in partnership with IQ Global, a leading technology solutions provider in Sri Lanka. This partnership marks a significant milestone in TROPOS AR's global expansion as it seeks to redefine the way Mobile augmented reality (AR) is utilized in applications of all types.
Sven Franken, founder of TROPOS AR, and co-founding partner Sven Van de Perre (left) unveil the TROPOS AR Humanoid AI Personal Assistant with an AR experience from the Red Star Museum in Antwerp
By utilizing TROPOS AR's advanced technology, an SDK can easily be integrated into any mobile application, opening the doors to mobile AR experiences for app users and businesses alike.
Built on Unity Technologies, the world's most advanced graphics engine, TROPOS AR's SDK allows for what the company calls "unchained creativity."
TROPOS AR allows for experiences "as small as a coin, as big as a Boeing 747, or anything in between." With an SDK that takes less than a day to implement into any existing app, it requires only one new button to be added to an application's interface in order to enhance the content within.
About IQ Global
Located in Colombo, Sri Lanka, IQ Global is the first technology reseller in Asia poised to work with TROPOS AR on augmented reality experiences. This partnership is backed by strategic efforts to establish a strong foothold in the region and is instrumental in expanding TROPOS AR into new markets where the company sees significant potential for growth.
About TROPOS AR's Founder
Sven Franken, the founder of TROPOS AR, has stated that "screens today are like landline phones 20 years ago" and that "soon, they'll be obsolete."
Franken attributes his long experience in tech startups as a key factor in the innovations he has helped drive, as well as his son's experiences with Pokémon Go as the driving force behind his interest in augmented reality technology.
Teaming up with his partner, Sven Vandeperre who has a track record in gaming and mobile (Sony Playstation, Larian Studio's) gave the perfect foundation for TROPOS AR.
The Growing Demand for Mobile AR In Asia
With augmented reality and virtual reality markets in Asia projected to reach over US$15 billion by 2025, it is clear that the market is growing. User demand for augmented reality is being fueled by rapid digital transformation, especially in a region where AR is used not only for entertainment but also to streamline production and train workers more efficiently.
AR-based mobile gaming and entertainment, as well as virtual social platforms, have been driven by Asia-Pacific's strong interest in this growing technology. With upcoming developments in smart AR glasses from major tech companies, the competitive advantages of companies such as TROPOS AR are expected to grow significantly within the next five years.
"We're moving toward a future where AR and wearables like Meta's Orion glasses will replace traditional screens," Franken said. "We already have 10 years of experience developing Spatial Web applications, and by the time the hardware catches up, we'll be among the most experienced in the industry."
Company Visions and Goals
With aspirations to expand further through additional partnerships and investments in the Asia-Pacific region and beyond, TROPOS AR aims to help shape the future of augmented reality as the visual layer of AI. The possibilities of AR&AI integrated business applications are endless.
Tech investors and partners can explore collaboration opportunities with TROPOS AR by visiting them online.
About TROPOS AR:
TROPOS AR's award-winning software allows companies to inject augmented reality (AR) experiences into their mobile applications. By utilizing an occlusion system, TROPOS AR aims to reshape the way AR technology works not just in entertainment, but also in business, production, and beyond.
Contact Information
Company: TROPOS AR
Website: https://www.tropos.ar/ or https://wonderlayer.tropos.ar
Email: sven.franken@tropos.ar or sven.vandeperre@tropos.ar
Address: Pastoor Cooremansstraat 3, 1702 Dilbeek (Brussels); Belgium
SOURCE: TROPOS AR
View the original press release on ACCESS Newswire
