Hanryu Holdings Collaborates with NON Corp. to Sell its Leading Dr. Clo Branded Products with the Assistance of FANTOO Digital Characters on the Application

Hanryu will continue exploring partnership opportunities with leading global brands like Dr. Clo to offer its robust user base through the FANTOO application

SEOUL, REPUBLIC OF SOUTH KOREA / ACCESSWIRE / September 25, 2023 / Hanryu Holdings, Inc. (NASDAQ:HRYU) (the "Company" or "Hanryu"), a media-tech company and creator of FANTOO, an all-in-one social media experience connecting k-culture fans globally, today announced collaborating with NON Corp. ('NON') to sell its leading Dr. Clo branded products on the FANTOO application with the marketing assistance of its flagship digital character, DeokGom.

Established in 2016, NON owns an intellectual property portfolio for organic disinfectants, deodorants, and infection prevention products. As of 2021, NON's flagship product, the disinfectant and deodorizing stick ' Dr. Clo', has recorded sales of over 14 million units worldwide.

Hanryu and NON have committed to establishing business plans and product planning, developing products utilizing the FANTOO platform and characters, and exploring opportunities for product sales and supply. The FANTOO character, 'DeokGom', is slated to be integrated into the design of the disinfectant and deodorizing product 'Dr. Clo.' The product is scheduled for a future launch on TV home shopping.

A Company official stated, "Dr. Clo, which is achieving significant growth domestically and internationally, will connect with consumers in a more friendly manner by featuring well-known characters from the global fandom. We will actively collaborate with NON to utilize FANTOO's flagship character like 'DeokGom' into our marketing strategies."

Kang Chang Hyuk, the CEO of Hanryu Holdings, remarked, "We will persistently seek out profitable ventures that utilize not only the revenue from advertising and merchandise sales generated by the existing FANTOO platform, but also our intellectual property, such as company-owned characters. We plan to continue collaborating with companies that possess expertise in various fields."

About Hanryu Holdings

Hanryu Holdings, Inc., is the creator of the engaging and innovative social media platform, "FANTOO". FANTOO connects users around the world that share similar interests by providing distinctive service offerings, technologies, applications, and websites. Through FANTOO, we provide a global multi-media platform for our users to interact with other like-minded users, to share their appreciation of various types of entertainment and cultures, create their own content, enjoy other users' content, engage in commerce, and experience a "fandom" community we believe is unlike any other. For more information please visit www.hanryuholdings.com.

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Cautionary Note Regarding Forward-Looking Statements

This press release may contain forward-looking statements within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements relate to future events or future performance and include, without limitation, statements concerning the Company's business strategy, future revenues, market growth, capital requirements, product introductions, expansion plans and the adequacy of its funding, the proposed offering, and the plan to list on the The Nasdaq Capital Market. Other statements contained in this press release that are not historical facts are forward-looking statements. The Company has tried, wherever possible, to identify forward-looking statements by terminology such as "may," "will," "could," "should," "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" and other comparable terminology.

The Company cautions you that any forward-looking statements presented in this press release are based on the beliefs of, assumptions made by, and information currently available to us. Such statements are based on assumptions, and the actual outcome will be affected by known and unknown risks, trends, uncertainties, and factors that are beyond the Company's control or ability to predict. Although the Company believes that its assumptions are reasonable, it is not guaranteeing of future performance, and some will inevitably prove to be incorrect. As a result, the Company's actual future results can be expected to differ from its expectations, and those differences may be material. Accordingly, you should use caution in relying on forward-looking statements, which are based only on known results and trends at the time they are made, to anticipate future results or trends. Certain risks are discussed from time to time in the Company's filings with the SEC.

You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Except as required by law, the Company is not obligated to publicly release any revisions to these forward-looking statements to reflect the events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Company Contact:
Hanryu Holdings, Inc.
SunYoung Jang
jsy@fns.ai
contact@hanryuholdings.com

Investor Contact:
KCSA Strategic Communications
Valter Pinto, Managing Director
PH: (212) 896-1254
Hanryu@KCSA.com

SOURCE: Hanryu Holdings Inc.