Boca Raton, FL (PRUnderground) August 12th, 2026
Across the United States, intense heat waves are taking hold, plunging millions into temperatures beyond 100 degrees fahrenheit. As people fight to stay cool, one important aspect is key to good health- proper hydration, especially difficult for athletes training. Addressing this concern head-on is BlackLabel Supplements, an industry leader in the creation of third-party tested, NSF-Certified for Sport products who have launched their Pure Hydrate sugar-free drink formula packed with body-replenishing electrolytes and calcium perfect for the heat.
"Dehydration is a danger everyone, athlete or not, is aware of, but actually hydrating properly is a challenge for many," stated Troy Bell, BlackLabel Supplements' Founder. "Adults across the nation are substituting water for drinks that actually contribute to dehydration like coffee and soda in order to maintain energy, but this is not a proper solution."
"We created Pure Hydrate to provide the support athletes truly deserve, a combination of the most important electrolytes to replenish what the body loses while sweating without additional calories. Additionally, all ingredients utilized have been third-party tested and NSF-Certified for Sport, guaranteeing their purity and safety."
Released as powder scoops easily added to standard 16oz-20oz water bottles, Pure Hydrate effortlessly combines sodium, potassium, magnesium, and calcium in order to replace what the body loses through sweat. The formula is available in both 'Lime Rickey' and 'Strawberry Kiwi' flavors, meeting consumer desire for sweet tastes over flavorless water while embodying water's natural benefits. Additionally, Pure Hydrate is free from salty aftertastes commonly associated with other sports drinks, providing a pleasant, energy-boosting experience.
Dehydration at its core is the absence of enough water in the body. According to Cleveland Clinic, drinking hydrating beverages before you begin to feel thirsty is important for your health, with mild symptoms of the condition including headaches, fatigue, and dizziness. In hotter weather, the body is at a higher risk of overheating, heatstroke, and even kidney problems, potentially leading to hospitalization if not treated properly.
"For many people, it can feel like a chore to keep track of your water intake, but it truly is not an option if you want to stay healthy and strong," added Bell. "Pure Hydrate gives athletes a simple, trusted way to refuel themselves on and off the field, preserving their performance capabilities while protecting them from the effects of dehydration. Our goal is to make sports supplementation as easy and effective as possible, and we are thankful to those who have supported our work as we continue to create powerful products."
As stated on the official NSF-Certified for Sport website, they are "the only independent third-party certification program recognized by the United States Anti-Doping Agency (USADA), Major League Baseball, the National Hockey League, and the Canadian Football League," as well as recommended by numerous organizations seeking to mitigate the risks of contaminated dietary supplements.
BlackLabel Supplements' products can be purchased on Amazon, VitaminShoppe, and OneLavi. Last year, the company was also showcased on nationally-aired series 'American Trends & Lifestyle' (ATL): https://americantrendsandlifestyle.com/blacklabel-supplements/
For more information, visit https://blacklabelsupplements.com
About BlackLabel Supplements:
Founded by healthcare executive and former athlete Troy Bell, BlackLabel Supplements is redefining trust in the supplement industry. Each product is formulated by elite athletes and experts using clean, effective ingredients-- free from unnecessary additives-- and rigorously tested to ensure safety, efficacy, and NSF Certification for Sport.
BlackLabel has earned the trust of multiple Major League Baseball (MLB) and National Football League (NFL) teams, including the New York Yankees, Green Bay Packers, more than 300 collegiate athletes through Name, Image, and Likeness (NIL) partnerships, and elite athletes including:
Tanner Conner - NFL, Miami Dolphins
Shelby Neal - 3x CrossFit Games Athlete
Colten Mertens - 4x CrossFit Games Athlete and currently #1 ranked Male Worldwide
Tyson Gunter - Team USA Paralympic Track & Field
Robert Oberst - Former Professional Strongman
