With the conversation building around sports performance anxiety that affects even the most elite Olympic athletes, Atlanta's Pure Hypnosis equips local athletes to maintain focus under pressure.
(PRUnderground) February 19th, 2026
As the 2026 Winter Olympics unfold, fans around the world are watching not only breathtaking athletic performances but also the very real impact of mental pressure on elite competitors. Against this backdrop, Pure Hypnosis is helping Atlanta athletes master their mind game in preparation for their own sports showdowns.
Even the most physically prepared athletes can struggle with mental blocks, performance anxiety, and the weight of expectations. In the Milan Cortina Olympics, missed landings, uncharacteristic errors, and visible frustration have sparked renewed conversations about the role of mental conditioning in high-stakes sports.
Through the power of sports hypnosis, Sean Wheeler, founder of Atlanta’s Pure Hypnosis, helps athletes strengthen their mental game.
“We have worked with athletes from all sports and of all ages over the years. People think it’s all about the body, but the ultimate arena for athletic performance is the mind,” said Wheeler.
Hypnosis accesses clients’ subconscious minds, where they are most open to suggestions. When clients enter this subconscious state, Wheeler uses techniques grounded in Neuro-linguistic Programming (NLP) to help athletes change images, thought patterns, and self-talk that may be limiting their performance. Athletes gain tools to interrupt negative thought cycles, visualize successful outcomes, and anchor calm states before competition. This helps ward off mental blocks, commonly referred to as “yips” or “twisties.”
Local competitors, from high school standouts to collegiate and semi-professional athletes, have sought out these services to sharpen their focus and maintain composure and resilience in demanding environments.
Wheeler is well-known in Atlanta for his regular presence on the city’s most popular morning radio program, Q100’s “The Bert Show.” He served as the show’s “Heartbreak Hypnotist,” helping people overcome relationship heartaches and challenges.
Wheeler launched his Atlanta hypnosis clinic 22 years ago and has performed more than 15,000 hypnotherapy sessions. His clinic enjoys more 5-star ratings than any rival clinic in Georgia and is highly respected for sports psychology-related hypnosis.
To learn more about Wheeler or his in-person or virtual work with athletes, visit www.PureHypnosis.com.
About Pure Hypnosis
Pure Hypnosis is known for their life-changing therapy for mental and physical wellness. They use hypnotherapy to help their clients stop smoking, reduce stress and anxiety, overcome heartbreak, elevate relationships, improve mindset and self-confidence, sharpen their focus, improve their sleep, and more.
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Original Press Release.
