(Matthew Du, NewsUSA Reporter) - Stocks of online video platform and cloud service provider Rumble continue to rise after news of a new feature and partnership. 

Rumble, launched in 2013, is marketed as an alternative to YouTube. Since Google's Acquisition of YouTube, small content creators have had difficulty breaking through. Rumble's users continued to grow during the pandemic. 

Rumble's new live-streaming feature, Rumble Studio, allows creators to easily manage live streams and integrate their content with other social media platforms. In addition, Rumble and Barstool Sports entered into a $400 million partnership that will give Rumble users access to all of Barstool's sports content and live streams.