-- While artificial intelligence continues to dominate headlines and boardroom conversations, most organizations are quietly facing the same frustrating reality: their AI initiatives are failing.
According to AI architect and technology strategist George Churchwell, the problem is not the technology itself — it is the way companies have been taught to use it.
In his upcoming book, Training the AI Puppy, Churchwell challenges one of the biggest assumptions driving the modern AI industry: the idea that AI tools work effectively straight out of the box.
“The industry sells AI as magic,” says Churchwell. “But the truth is that AI without structure, boundaries, and training is like bringing home an incredibly intelligent puppy and expecting it to behave perfectly on day one.”
Having worked with organizations including NASA and the Vatican, Churchwell has spent years helping businesses implement AI systems in real operational environments. Through that experience, he identified a recurring pattern: companies invest heavily in AI platforms, yet fail to generate meaningful business value because they were never taught how to properly train and structure these systems.
Training the AI Puppy presents a practical framework for transforming artificial intelligence from an unpredictable experiment into a reliable business asset. The book introduces three foundational pillars that organizations must establish to successfully deploy AI:
- The Diet — feeding AI systems verified, business-specific information rather than relying on generic internet knowledge
- The Yard — creating governance, ethical boundaries, and operational guardrails
- The Commands — implementing structured communication frameworks that produce consistent and reliable outputs
Rather than focusing on hype, the book explores the operational realities behind AI adoption, including hallucinations, unreliable outputs, governance risks, and workflow inefficiencies. Churchwell argues that most businesses are not failing because AI lacks potential, but because they are skipping the critical discipline required to make it truly useful.
The book also introduces concepts such as “Workflow Collapse,” a new approach that encourages organizations to redesign outdated workflows entirely instead of simply accelerating inefficient processes with automation.
Written in a clear and accessible style, Training the AI Puppy is aimed at executives, business leaders, and decision-makers looking to move beyond experimentation and unlock real strategic value from artificial intelligence.
Churchwell’s approach combines practical business insight with real-world implementation experience, offering readers a roadmap for navigating what he describes as the next major transformation in enterprise operations.
Training the AI Puppy is being developed in collaboration with Bookspert, a London-based publishing house specializing in professional and thought leadership titles.
About Bookspert
Bookspert is a London-based publishing house specializing in professional, educational, and thought leadership content. The company supports authors in developing high-quality publications that inform, inspire, and establish authority within their respective industries. By collaborating with leading publishers, Bookspert helps bring impactful ideas to a global audience while enhancing the visibility and credibility of its authors.
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