Three Stores Open Simultaneously, Accelerating Cultural Expansion as Chinese New Tea Drinks Move Towards Globalization
-- Following the strategic partnership between CHAGEE and Blue Ocean Capital reported by Phoenix News, both parties have released another significant signal: CHAGEE announced an additional special fund of 3 million RMB, primarily aimed at promoting brand awareness and enhancing overseas traffic in the Philippine market. With the simultaneous opening of three core stores in the Greater Manila area, this move signifies not only the acceleration of CHAGEE's globalization strategy but also highlights the vast potential of Chinese-style tea drinks in the international market.
Three Major Commercial Areas Open, Sending Market Signals
This month, CHAGEE will simultaneously enter three iconic shopping malls in the Greater Manila area:
- SM North EDSA (Quezon City) - One of the largest shopping centers in the Philippines, a gathering place for young consumers.
- Robinsons Galleria (Ortigas Center) - An important commercial area with a mix of office workers and family clientele.
- Venice Grand Canal Mall (Taguig City) - A landmark mall known for its upscale lifestyle and tourist clientele.
The strategic layout of three simultaneous store openings indicates that CHAGEE is not just entering the market but is doing so with a multi-point approach to quickly establish its footprint in the Philippine tea drink sector. Industry insiders believe this strategy will significantly enhance the brand's visibility and coverage in Southeast Asia, laying a solid foundation for future market expansion.
Blue Ocean Capital's Strong Support in Building a Global Operation Matrix
As a key strategic partner of CHAGEE, Blue Ocean Capital has played a crucial role in this expansion. The collaboration extends beyond capital to encompass systematic cooperation in localization, digital promotion, and cross-cultural communication.
Zhao Jinglong, CEO of Blue Ocean Capital, stated:
“We firmly believe that brand expansion abroad is not just a business action but also a cultural bridge. CHAGEE represents the unique charm of Eastern tea culture, while the young consumer group in the Philippines increasingly demands fresh, healthy, and fashionable beverages. This is the best opportunity for our collaboration.”
An Additional 3 Million to Fully Ignite Brand Awareness
The additional 3 million RMB promotional fund will focus on four key areas:
1. Comprehensive Media Exposure — Building high-frequency touchpoints through mainstream television, print media, and advertisements on subways, buses, and mall screens in the Philippines.
2. Digital Traffic Generation — Deeply engaging with overseas core platforms like TikTok, Facebook, and Instagram, in conjunction with Blue Ocean Capital's global marketing matrix to achieve precise targeting and viral dissemination.
3. Offline Immersive Interaction — Creating an immersive pop-up experience at SM North EDSA, incorporating interactive games, free tastings, and fitness dance classes to enhance consumer engagement.
4. Cross-Industry Collaboration and Reputation Building — Partnering with well-known local KOLs, food bloggers, and lifestyle brands in the Philippines to create dual endorsements online and offline, accelerating brand reputation among young consumers.
Industry forecasts suggest that with the support of the promotional fund, CHAGEE will quickly create a "traffic explosion point" in its first month of operation, becoming a phenomenon in the Philippine beverage market.
Tea Culture Expands Abroad, Global Strategy Continues to Accelerate
Since its founding, CHAGEE has consistently adhered to the "modern interpretation of Eastern tea culture." Through the dual drivers of "tea drinks + culture," the brand has established a solid foundation in markets such as Malaysia, Singapore, Thailand, and South Korea. The simultaneous opening of three stores in the Philippines marks an important milestone in its overseas strategy.
Shen Zhong, COO of Blue Ocean Capital, emphasized:
“We not only help brands expand their markets but also focus on how to refine operations to make Chinese tea drinks a new business card for international cultural exchange. In the future, Blue Ocean will continue to support CHAGEE in more countries and regions, promoting its transition from a regional brand to a truly global brand.”
Looking Ahead: Creating an International Brand for “Good Chinese Tea”
With the official entry into the Philippine market, CHAGEE's international footprint has further expanded. The simultaneous opening of three stores not only brings a new tea drinking experience to local consumers but also promotes the popularization and upgrading of new Chinese tea drinks in Southeast Asia.
In the future, CHAGEE plans to continue investing in Southeast Asia and the Middle East, leveraging Blue Ocean Capital's international resource network to build a triad model of "brand globalization + cultural dissemination + digital marketing," establishing a new paradigm for Chinese tea culture to reach the world.
“Letting the world drink a cup of good Chinese tea” is transforming from a vision into reality.
Contact Info:
Name: Zhao Jinglong
Email: Send Email
Organization: Hong Kong Navigation Capital Management Co.,Limited
Website: https://hhzbsooy.com/
Release ID: 89168104
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