If you follow K-beauty trends, chances are you’ve already heard of KUNDAL.

Known as Korea’s No.1 perfumed shampoo brand, KUNDAL is launching two hair care lines at Target on February 2, rolling out across 1,906 Target stores nationwide and introducing U.S. consumers to fragrance-driven hair care built on clean ingredients and proven performance.

Now available in over 80 countries, KUNDAL has earned trust across diverse hair types, textures, and ethnicities by combining long-lasting scent with formulas designed to work for real, everyday hair needs.

Honey & Macadamia Hair Care, an All-Time Best Seller Loved Worldwide

Leading the launch is Honey & Macadamia Moisturizing Shampoo & Conditioner, KUNDAL’s all-time best-selling line since the brand’s beginning.

Built around its namesake ingredients, the line focuses on moisture balance and nourishment rather than fragrance alone. The experience is elevated by KUNDAL’s signature Amber Vanilla scent—a warm, comforting blend that lingers for up to 36 hours, turning daily hair care into a sensorial ritual.

Dermatologically tested and made without sulfates, parabens, or colorants, Honey & Macadamia reflects KUNDAL’s clean beauty philosophy and remains a global favorite for dry or damaged hair.

A Collagen Trio Designed for Nighttime Hair Care

Also launching at Target is Collagen Night Repair, a trio created for a complete, night-optimized hair care routine.

The line includes a Collagen Shampoo, Conditioner, and Hair Lotion, designed to work together while you sleep—when hair is most receptive to care. Formulated with hydrolyzed collagen, hyaluronic acid, plant-based proteins, and biotin, the routine helps support smoother, healthier-looking hair by morning.

Finished with Into the Dream, a calming blend of bergamot, white florals, and soft oriental notes, the line delivers a soothing sensory experience tailored for nighttime use. All products are dermatologically tested and formulated without sulfates or parabens.

From Korea to Target, Arriving February 2

With this nationwide launch across 1,906 Target locations, KUNDAL brings its global hair care philosophy to one of the largest U.S. retail stages—uniting an all-time best-selling moisture line with a night care-optimized collagen routine.

From Korea to more than 80 countries worldwide, KUNDAL continues to redefine hair care as a clean, fragrance-first ritual.

Available at Target starting February 2.

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City: Seoul
Country: South Korea
Website: https://www.amazon.com/-/ko/stores/KUNDAL/page/556AE1A8-8819-4DFE-84C3-791349353EE3?lp_asin=B07Y36KMTQ&ref_=ast_bln&store_ref=bl_ast_dp_brandLogo_sto