GEICO joins the Lynx as the Official Home & Auto Insurance Partner

The WNBA’s Minnesota Lynx and GEICO today announced a partnership naming GEICO the team’s Official Jersey Patch Partner and the Official Home & Auto Insurance Partner.

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The WNBA’s Minnesota Lynx and GEICO announced a partnership naming GEICO the team’s Official Jersey Patch Partner and the Official Home & Auto Insurance Partner.

“The Minnesota Lynx have built one of the most passionate fan communities in sports, and that’s exactly the kind of partnership we’re looking for at GEICO,” said Arianna Orpello, GEICO’s Chief Marketing Officer. “This is about more than putting our logo on a jersey. It's about showing up for fans, investing in communities and helping grow the game alongside a franchise that has helped shape the WNBA for decades.”

“We’re thrilled to welcome GEICO to our Minnesota Lynx family,” said Carley Knox, Lynx President of Business Operations. “GEICO shares our commitment to growing women’s sports and recognizes the meaningful impact it has throughout our community. This partnership will be rooted in authentic connections with our fans. We’re excited to bring the partnership to life during our 2026 playoff run and build on that momentum in seasons ahead.”

GEICO's role extends beyond the jersey. The company will serve as Presenting Partner of the 2026 Lynx Playoffs. Beginning in 2027, GEICO branding will expand across Target Center on game days – including the court and concourse – as well as the team's social and digital channels, with additional community activations and fan engagement throughout the season.

The partnership reflects GEICO’s continued investment in women's sports and its commitment to creating deeper connections with fans through storytelling, community engagement and support for the growth of the game.

GEICO (Government Employees Insurance Company), the third-largest auto insurer in the U.S., was founded in 1936 and insures vehicles in all 50 states and the District of Columbia. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Along with personal auto insurance, commercial auto and personal umbrella coverages are also available. Homeowners, renters, condo, flood, identity theft, term life, and more coverages are written through non-affiliated insurance companies and are secured through the GEICO Insurance Agency, LLC. Visit GEICO.com for a quote or to learn more.

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“This is about more than putting our logo on a jersey. It's about showing up for fans, investing in communities and helping grow the game alongside a franchise that has helped shape the WNBA for decades.” - Arianna Orpello, GEICO’s Chief Marketing Officer